Marketing Assistant Intern supporting campaigns, content, events, analytics, and AI workflows. Gaining hands - on experience with Sales, Marketing, and Customer Success teams.
About the role
- Founding Head of Brand and Marketing defining Silvie’s consumer brand for aging-at-home sensing technology. Leading positioning, launch, creators, affiliates and growth marketing.
Responsibilities
- Own Silvie’s positioning, voice, identity and creative standards
- Direct content and messaging across social, email, app and push channels
- Own the integrated marketing plan, calendar and budget for brand, launch, creators and growth
- Lead Silvie’s commercial launch in January 2027 and campaign around the TV moment
- Select and manage creators, cultural partnerships and brand collaborations
- Build and operate the affiliate programme, including partner rewards
- Develop a deep understanding of the adult child buying Silvie for a parent
- Shape distribution and go-to-market strategy with the CEO
- Run marketing end to end and deliver strategic ideas and measurable results
- Sit at the leadership table and serve as the final creative decision-maker
- Deliver year-one brand recognition, launch conversion, creator and partner performance, affiliate customer acquisition and an unexpected successful idea
Requirements
- Proven ability to build a brand that people show off, not just buy
- Experience building a consumer brand in fashion, beauty, lifestyle or CPG
- Experience owning both brand and marketing results
- Ability to reach the right people and earn their attention
- Experience owning a P&L or in-house marketing budget
- Experience running marketing end to end, from idea through launch to results
- Taste and a demonstrable portfolio of work
- Preference for in-house brand-building experience rather than agency or consulting-side advising
- Ability to work independently without a large team
- Willingness to define a category and write the playbook
- Willingness to execute rather than only set vision and hand off execution
Benefits
- Equity
- A sensor for your parents, on us
- Health, dental and vision benefits
- Hybrid in Toronto or Waterloo, or remote if that is where you do your best work
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