About the role

Paid Advertising Strategist managing paid social and media campaigns for Power Digital, an AI-native growth firm. Optimizing performance, budgets, reporting, and client strategy across channels.

Responsibilities

Own execution, performance, and growth of campaigns within the assigned book of business
Tie campaign efforts to clients’ broader business goals
Work with account leadership to develop and evolve service strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing through paid social and paid media native platforms
Build and produce campaigns end-to-end across channels with on-time delivery
Lead optimizations to improve performance relative to goals
Manage client budgets and advise on budget changes with accurate pacing
Perform QA to prevent errors that negatively affect client revenue
Make proactive strategy recommendations and surface opportunities and risks
Maintain client testing roadmaps and project-manage experimentation
Escalate performance risks early
Communicate internally about performance, strategy, recommendations, deliverables, and action items
Provide weekly client progress recaps with insights and future recommendations
Own performance reporting and strategy communication
Use data to tell performance stories and articulate results with clear next steps
Employ AI technologies to enhance and optimize business processes

2-3 years of digital marketing experience; 1-2 years in an agency setting
Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimization processes
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company