Senior Paid Search Strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, feeds, PMax, and client performance calls.
About the role
- Paid Advertising Strategist managing paid social and media campaigns for Power Digital, an AI-native growth firm. Optimizing performance, budgets, reporting, and client strategy across channels.
Responsibilities
- Own execution, performance, and growth of campaigns within the assigned book of business
- Tie campaign efforts to clients’ broader business goals
- Work with account leadership to develop and evolve service strategy within the broader media mix
- Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
- Execute performance marketing through paid social and paid media native platforms
- Build and produce campaigns end-to-end across channels with on-time delivery
- Lead optimizations to improve performance relative to goals
- Manage client budgets and advise on budget changes with accurate pacing
- Perform QA to prevent errors that negatively affect client revenue
- Make proactive strategy recommendations and surface opportunities and risks
- Maintain client testing roadmaps and project-manage experimentation
- Escalate performance risks early
- Communicate internally about performance, strategy, recommendations, deliverables, and action items
- Provide weekly client progress recaps with insights and future recommendations
- Own performance reporting and strategy communication
- Use data to tell performance stories and articulate results with clear next steps
- Employ AI technologies to enhance and optimize business processes
Requirements
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
- Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimization processes
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
Benefits
- Equal Opportunity Employer
- Diversity and inclusion commitment
- No application, processing, or training fees
Job title
Job type
Experience level
Salary
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Degree requirement
No Education Requirement
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