Senior Paid Media Strategist driving Google, LinkedIn, Bing, and Meta lead - generation campaigns for ProperExpression, a boutique growth marketing agency. Owning scalable budgets, tracking, testing, and revenue - focused reporting.
PM
Senior Paid Advertising Strategist – Ecommerce
Posted last month
About the role
- Senior paid advertising strategist leading ecommerce campaign strategy, optimization, measurement, and client growth. Leveraging paid media expertise, AI, and Power Digital’s proprietary technology.
Responsibilities
- Lead performance marketing strategy and execution across marquee accounts
- Conduct thorough QA to prevent errors affecting client revenue
- Ensure accurate budget pacing and advise on budget changes
- Lead proactive strategy recommendations across assigned paid advertising channels
- Analyze campaign data and client-specific sources of truth to develop actionable insights and recommendations
- Maintain client testing roadmaps and project-manage experimentation next steps
- Apply advanced knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
- Communicate consistently with clients and internal teams
- Lead strategic conversations about media buying, performance opportunities, and optimization plans
- Escalate performance risks early
- Serve as a strategic leader within department and account teams
- Complete new business appraisals as needed
- Coach junior talent through knowledge-sharing and team ceremonies
- Execute recommendations from the Power Circuit solutions roadmap
- Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies
Requirements
- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
- Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Ability to formulate meaningful insights from marketing data
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
- Highly dependable, self-starter, high energy, positive attitude, good organization, and time management skills
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