Senior Paid Media Strategist driving Google, LinkedIn, Bing, and Meta lead - generation campaigns for ProperExpression, a boutique growth marketing agency. Owning scalable budgets, tracking, testing, and revenue - focused reporting.
About the role
- Paid Media Manager optimizing Amazon, TikTok Shop, and marketplace advertising for Prime Team Agency clients. Managing PPC campaigns, DSP platforms, budgets, and performance strategy.
Responsibilities
- Develop, manage, and optimize paid advertising strategies across Amazon, TikTok Shop, Walmart, Target, and Instacart
- Launch, manage, and optimize PPC campaigns across Amazon, TikTok, Walmart, Target (Criteo/RMS), and Instacart
- Develop and execute strategies to achieve KPIs including ACOS, ROAS, TACoS, CVR, and CTR
- Collaborate with internal teams and clients to align advertising strategies with business goals
- Provide data-driven insights, optimizations, and clear performance reporting
- Stay informed on platform updates, marketplace trends, and best practices
- Support DSP campaign execution and analysis, including Amazon DSP and other programmatic platforms
- Participate in client presentations and performance reviews, translating data into actionable recommendations
- Contribute to full-funnel and cross-channel advertising strategies
- Travel occasionally for client meetings or industry events
Requirements
- 3–5 years of paid media or eCommerce advertising experience across marketplace and social commerce platforms
- Proven success managing five- and six-figure ad budgets
- Strong knowledge of marketplace ad platforms, including Amazon Ad Console and Walmart Ad Center
- Familiarity with DSP platforms, including Amazon DSP and AMC
- Excellent client communication and presentation skills
- Experience with Pacvue, Quartile, Perpetua, Skai, Helium 10, or DataHawk is a plus
- Candidates must be US- or Canadian-based
- Ability to travel occasionally for client meetings or industry events
Benefits
- 100% Remote: Work from anywhere and enjoy flexible hours
- Autonomy to shape client strategy and drive real growth
- Smart, Supportive Team: Collaborate with experienced pros who care about doing great work
- Creative Freedom: Pitch ideas, run experiments, and shape the future of your role
- Career Growth: Room to grow with the company
- 401(k) with company match
- Medical, dental, and vision coverage
- Unlimited PTO and generous holiday policy
- Ongoing training, mentorship, and development opportunities
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