Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
About the role
- Regional Marketing Manager driving campaigns, events, and pipeline growth across North America. Supporting QIMA’s testing, inspection, and certification business through measurable commercial marketing.
Responsibilities
- Own and drive marketing performance for QIMA’s consumer product division across North America
- Translate market priorities, technical capabilities, and commercial objectives into focused marketing programs
- Develop positioning and go-to-market plans
- Build campaigns, create content, collaborate with sales, and generate measurable revenue impact
- Connect marketing strategy, execution, and pipeline impact
- Track campaign, channel, sales, pipeline, and revenue performance
- Optimize investment, conversion, tactics, and ROI
- Plan and execute integrated campaigns from strategy and messaging through launch, optimization, and reporting
- Partner with Web & Data engineers, Demand Gen, and Brand teams to generate qualified pipeline
- Plan, budget, and coordinate North America tradeshows, events, and webinars
- Source relevant event opportunities and speaking slots
- Lead regional webinar delivery, including promotion, registration, follow-up, and evaluation
- Work with commercial, technical, and global marketing teams
- Report to the Senior Marketing Manager
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field
- 5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
- Proven ability to manage regional strategy, budget and execution while driving programs that support pipeline, revenue and ROI
- Strong stakeholder relationship management skills
- Ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders
- Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
- Clear written and verbal communication skills
- Strong marketing acumen and fresh, practical ideas
- Self-starter mindset and ability to work independently and collaboratively
- Native English speaker
- Knowledge of technical B2B services
- Experience in the Testing, Inspection & Certification (TIC) industry especially valuable
- Familiarity with generative AI tools for research, drafting, content development, and optimization
Benefits
- Remote work option
- Hybrid workplace arrangement
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