Marketing Manager leading digital - first retirement marketing campaigns for Manulife, a global financial services provider. Driving member engagement, automation, content, and business growth across North America.
About the role
- Marketing Coordinator executing email, social, paid media, SEO, events, and B2B collateral. Supporting Rentsync’s rental and property-management marketing across Canada and the United States.
Responsibilities
- Produce and publish marketing work across channels, including email campaigns and social content
- Support paid media and SEO initiatives
- Produce B2B sales collateral, one-pagers and presentation decks
- Write copy directly and brief designers on remaining materials
- Schedule campaign work and quality-check it before publication
- Maintain consistent messaging across brands and channels
- Own campaign and content calendars
- Hold deliverables to timelines and follow up on late pieces
- Keep stakeholders informed of required inputs
- Manage logistics for industry events, trade shows and webinars
- Fulfill sponsorship and partnership obligations and own activation deliverables checklists
- Handle vendor communication, invoices and budget tracking
- Pull performance data from multiple platforms
- Build campaign and channel reports
- Interpret results and recommend changes for future campaigns
- Maintain assets, approvals, timelines and results so past campaign activity and performance can be reconstructed
Requirements
- One to three years in marketing, communications or a related field, agency or in-house
- Strong, functional writing
- Comfort speaking up in meetings and dealing directly with vendors and partners
- Ability to run several concurrent projects against real deadlines without being reminded
- Genuine attention to detail
- Working familiarity with email platforms, social schedulers and analytics dashboards
- Some exposure to Google Ads and Meta Ads
- Experience spanning both B2C and B2B preferred
- Real estate or proptech background preferred
- Basic design skills preferred
- Comfort editing short-form video preferred
- Formal marketing education welcome, but not required
- Candidates able to report to one of Rentsync's regional offices 2 days/week on average receive preferential consideration
- Successful candidates may be required to complete a criminal background check
Benefits
- Hybrid/remote work position
- Preferential consideration for candidates able to report to a regional office 2 days per week
- Training provided on the internal marketing stack
- Equal opportunity employer
- Unique interview accommodations available upon request
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