Director leading player, market, and competitive research for online casino and sports betting company. Guiding product, marketing, commercial, and player experience decisions through actionable insights.
Responsibilities
Lead and manage an ongoing player, market, and competitive research program across RSI’s regulated markets
Maintain a competitive and market scorecard covering market share, feature and promotional parity, vendor and content exclusivity, competitive positioning, and player experience
Lead, develop, and manage the Research team
Conduct brand perception, positioning, campaign, and creative research with Marketing
Validate Product roadmap decisions and feature prioritization using player and market evidence
Inform pricing, promotional, vendor, and content decisions with Commercial
Design and conduct qualitative and quantitative research, including user testing, focus groups, moderated interviews, and player surveys
Identify player motivations, behaviors, needs, and friction points and translate findings into recommendations
Facilitate research readouts with Product, Marketing, Commercial, and other stakeholders
Establish a shared evidence base across Marketing, CRM, Product, Commercial, UX, Data/Analytics, Customer Support, and Design System teams
Establish and manage a centralized research request intake process
Develop and maintain a research prioritization framework
Maintain a searchable repository of research findings, competitive intelligence, and market information
Establish recurring research and insight readouts at least monthly
Manage and brief external research agencies, data providers, and specialized vendors
Monitor vendor and content exclusivity and provide intelligence for vendor and commercial decisions
Partner with Analytics and Data Science to integrate research with behavioral, operational, and performance data
Communicate findings through reports, presentations, and working sessions
Monitor emerging trends in gaming, fintech, digital experiences, and adjacent industries
Adapt research approaches to regional and cultural nuances across U.S. and international markets, particularly Latin America
Establish a company-wide source of player, market, and competitive intelligence
Connect research outcomes to acquisition, conversion, retention, and player value
Requirements
8+ years of experience in player research, market research, consumer insights, user research, competitive intelligence, or a related research discipline
Experience ideally within gaming, fintech, digital consumer products, or a comparable environment
Expertise in player, market, consumer insights, or related research
Ability to design, conduct, analyze, and apply qualitative and quantitative research to business decisions
Expertise in competitive analysis, market share tracking, benchmarking, and market intelligence
Experience translating research into actionable recommendations for Marketing, Product, CRM, and Commercial stakeholders
Experience partnering with cross-functional teams and senior leaders
Experience managing external research agencies, vendors, and data partners
Knowledge of evaluating vendor and content exclusivity and related market opportunities
Hands-on experience with research platforms such as UserTesting, Maze, Optimal Workshop, UserZoom, or comparable solutions
Experience developing and managing intake and prioritization processes
Strong written, verbal, presentation, and storytelling skills
Ability to collaborate with Design leadership and Design System teams
Familiarity with Figma libraries, design tokens, and pattern documentation is preferred
Strong analytical thinking and curiosity regarding player behavior, market dynamics, and business outcomes
Ability to manage multiple research initiatives concurrently
Fluent in English
Ability to travel occasionally, domestically and internationally
Benefits
Discretionary annual company bonus (Eligibility Varies by Role)
401(k) plan with 100% company match on the first 4%
Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
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