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UY
Associate Director, Digital & Direct Fundraising
Posted yesterday
About the role
- Associate Director leading integrated digital and direct fundraising for UJA Federation of Greater Toronto. Driving donor acquisition, retention, monthly giving, and revenue growth across multiple channels.
Responsibilities
- Lead planning, development, and execution of integrated digital fundraising campaigns
- Monitor revenue and donor growth targets and recommend performance improvements
- Drive one-time and monthly giving through digital channels
- Lead multi-channel campaigns integrating digital, direct mail, telefundraising, stewardship, and community engagement
- Develop and optimize donor journeys across acquisition, onboarding, stewardship, retention, upgrades, and reactivation
- Improve donor experience and increase donor lifetime value
- Partner with internal teams to deliver timely, relevant, audience-focused fundraising communications
- Lead audience segmentation and targeting strategies
- Analyze campaign and donor performance and translate data into actionable recommendations
- Develop and manage testing and optimization plans across channels, audiences, messaging, and donor journeys
- Oversee execution across email, paid media, social, web, automation, and other digital channels
- Develop channel plans, creative briefs, and campaign requirements
- Manage vendor and agency relationships
- Serve as subject-matter expert on digital fundraising, donor journeys, segmentation, and marketing automation
- Manage and develop direct reports
- Lead cross-functional planning with Fundraising, Content, Creative, DART, Digital, Donor Services, and other teams
Requirements
- Post-secondary education in Marketing, Communications, Business, Fundraising, or a related discipline, or an equivalent combination of education and experience
- 7+ years of progressively responsible experience in digital fundraising, direct response fundraising, individual giving, annual giving, performance marketing, or a related field
- Passionate advocate and visible champion of UJA’s mission, values, and goals
- Proven experience developing and executing integrated digital fundraising campaigns driving donor acquisition, conversion, retention, and revenue growth
- Demonstrated success managing fundraising programs across email, paid media, web, social, SMS, and marketing automation platforms
- Experience using CRM and marketing automation tools, ideally Salesforce and Marketing Cloud
- Experience analyzing fundraising performance and using data for decision-making and optimization
- Experience with integrated fundraising programs including digital fundraising, direct mail, telefundraising, stewardship, and donor engagement initiatives
- Experience managing projects, vendors, agencies, budgets, and/or direct reports
- Cover letter and resume submission
- Successful professional references and background checks, including Social Media Account(s) and Police Records Check/Vulnerable Sector Screening, contingent upon employment offer
Benefits
- Flexible work schedule
- Hybrid work arrangement
- Rich time off policy
- Offices closed on all Jewish holy days (yom tov)
- Early office closures to observe the Jewish Sabbath (Shabbat)
- Inclusive and accessible workplace
- Accommodation support through all stages of the recruitment process
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