About the role

Integrated marketing manager leading campaigns, product launches, and go-to-market execution for Saje, a natural wellness brand. Coordinating cross-functional teams, timelines, readiness, and performance insights.

Responsibilities

Translate marketing priorities and growth initiatives into campaign plans, launch plans, and channel activation requirements
Develop integrated campaign briefs defining objectives, audiences, messages, deliverables, timing, and success measures
Lead cross-functional execution planning for product launches, seasonal campaigns, evergreen programs, and strategic growth initiatives
Manage timelines, milestones, decision points, dependencies, and readiness requirements
Facilitate planning meetings, working sessions, and readiness reviews
Identify risks, gaps, or competing priorities and escalate decisions or trade-offs to the Director
Coordinate day-to-day integration across Marketing, Creative, Product, Retail, eCommerce, CRM, Digital, Merchandising, Operations, and Customer Experience
Maintain stakeholder communication and document decisions, changes, risks, and next steps
Coordinate campaign and launch performance tracking with channel, analytics, and finance partners
Support post-campaign and post-launch reviews and translate insights into recommendations
Improve planning tools, workflows, and governance
Lead, coach, and prioritize the Marketing Coordinator's work
Establish project management standards, meeting rhythms, documentation practices, and follow-up routines
Maintain accurate project plans, calendars, trackers, agendas, notes, and action logs
Support the Coordinator's development in marketing operations, planning, communication, and reporting

6-8 years of progressive marketing experience, including integrated marketing, campaign planning, go-to-market execution, project management, or commercial marketing
Experience leading cross-functional campaign or launch planning in a retail, consumer goods, wellness, beauty, lifestyle, or similarly customer-centric environment
Proven ability to translate strategic priorities into actionable plans, timelines, deliverables, and stakeholder accountabilities
Strong understanding of omnichannel marketing, customer journeys, campaign development, and channel activation
Experience managing launch calendars, creative briefing processes, readiness reviews, and post-campaign analysis
Demonstrated ability to influence partners, manage competing priorities, and drive alignment without direct authority
People leadership or direct coaching experience preferred
Strong integrated marketing and go-to-market planning capability
Excellent project leadership, prioritization, and organizational skills
Strong communication and stakeholder management skills
Commercially minded with the ability to connect marketing activity to business outcomes
Analytical and comfortable using performance data to inform recommendations
Comfortable navigating ambiguity, changing priorities, and complex cross-functional dependencies
Strong judgment, attention to detail, and commitment to execution excellence
Ability to coach, guide, and create accountability through clear expectations
Legally eligible to work in Canada

Annual bonus program
A hybrid way of working
Flexible work hours based on business needs
Wellness days to ensure you're taking care of your mental and physical health
Health benefits - comprehensive health, vision and dental packages
Paid sick days
Generous product discount
Full onboarding plan and onboarding buddy to help you settle in
Employee Assistance Program - 24/7 support, resources, and information available to you and your family
GRSP programs
Paid time off to ensure you're resting & recharging
Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey
Learning and development support
Reasonable accommodations throughout the recruitment process