Local SEO specialist improving search visibility, listings, and rankings for SOCi’s AI-powered marketing platform serving multi-location brands. Delivering audits, reporting, analysis, and customer recommendations.
Responsibilities
Execute assigned Local Visibility Optimization professional services work
Serve as a customer-facing local SEO specialist supporting local search visibility, listings optimization, keyword performance, and local discoverability
Conduct SEO audits and contribute to customer-specific success plans
Build and deliver monthly SEO analysis reports explaining performance trends, visibility shifts, and recommended next steps
Support keyword tracking and performance analysis, including GeoRank-related insights where applicable
Track recommendations, actions, and optimizations throughout the customer lifecycle
Conduct competitive analysis of local visibility relative to approved competitors
Participate in customer meetings and QBRs to present insights and recommendations
Partner with Customer Success Managers and the Manager, Local Visibility Optimization
Improve customer deliverables, reporting quality, internal workflows, and execution consistency
Communicate recommendations, dependencies, risks, timelines, and outcomes to customers and internal stakeholders
Maintain current knowledge of local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and emerging local discovery channels
Maintain and update templates, reporting frameworks, audit materials, and customer-facing deliverables
Support local SEO advisory services at scale and Customer Success enablement
Identify data access requirements such as Google Search Console access
Reinforce service boundaries and escalate scope-related questions
3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role
Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices
Experience analyzing performance data and translating insights into actionable customer recommendations
Experience creating customer-facing reports, presentations, audits, or strategic recommendations
Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity
Strong written and verbal communication skills
Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously
Bachelor’s degree or equivalent experience required
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