Senior Product Manager managing TELUS and Koodo's add a line & add a X portfolio. Driving marketing strategy and cross-channel campaign execution to enhance customer acquisition and retention.
Responsibilities
Join the Marketing Programs team to take ownership of TELUS and Koodo's add a line (AAL) & add a X (AAX) portfolio.
Drive profitable growth through strategic segments of TELUS Consumer Solutions.
Partner with SMEs across channels and functions to bring strategy to life.
Own the portfolio, consulting on everything from target-setting to program design.
Drive AAL/AAX outcomes across customer acquisition and retention.
Serve as the strategic architect of our AAL/AAX portfolio, owning the entire program lifecycle from concept to optimization.
Lead strategy on both customer acquisition and retention designing a test-and-learn program that evolves based on real customer insights.
Optimize customer engagement and conversion based on analytics.
Requirements
5+ years of experience in marketing or channel strategy
Led a marketing program across 3+ channels (e.g., email, web, in-store, paid media, direct mail)
Strong communication skills and a natural ability to influence even without direct authority
Comfortable translating complex insights for senior leadership
Use data strategically—identifying what's missing and building dashboards and reporting
Thrive in roles that work at the centre of cross-functional matrix teams
Excellent project management skills
Bias for action to get deliverables completed
Thrive in change and ambiguity
Naturally curious and have a drive to deeply understand the business
Benefits
Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
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