Senior Product Manager – AAL, AAX

Posted 4 days ago

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About the role

  • Senior Product Manager managing TELUS and Koodo's add a line & add a X portfolio. Driving marketing strategy and cross-channel campaign execution to enhance customer acquisition and retention.

Responsibilities

  • Join the Marketing Programs team to take ownership of TELUS and Koodo's add a line (AAL) & add a X (AAX) portfolio.
  • Drive profitable growth through strategic segments of TELUS Consumer Solutions.
  • Partner with SMEs across channels and functions to bring strategy to life.
  • Own the portfolio, consulting on everything from target-setting to program design.
  • Drive AAL/AAX outcomes across customer acquisition and retention.
  • Serve as the strategic architect of our AAL/AAX portfolio, owning the entire program lifecycle from concept to optimization.
  • Lead strategy on both customer acquisition and retention designing a test-and-learn program that evolves based on real customer insights.
  • Optimize customer engagement and conversion based on analytics.

Requirements

  • 5+ years of experience in marketing or channel strategy
  • Led a marketing program across 3+ channels (e.g., email, web, in-store, paid media, direct mail)
  • Strong communication skills and a natural ability to influence even without direct authority
  • Comfortable translating complex insights for senior leadership
  • Use data strategically—identifying what's missing and building dashboards and reporting
  • Thrive in roles that work at the centre of cross-functional matrix teams
  • Excellent project management skills
  • Bias for action to get deliverables completed
  • Thrive in change and ambiguity
  • Naturally curious and have a drive to deeply understand the business

Benefits

  • Comprehensive total rewards package highlighting competitive salary and bonus structures
  • Minimum 3 weeks of vacation
  • Flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills

Job type

Full Time

Experience level

Senior

Salary

CA$86,000 - CA$136,000 per year

Degree requirement

Bachelor's Degree

Location requirements

RemoteCanada

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