Staff Product Manager building Affirm’s consumer loyalty program for its buy - now - pay - later platform. Launching rewards, tiers, and engagement loops while optimizing program economics and retention.
About the role
- Senior Product Manager managing TELUS and Koodo's add a line & add a X portfolio. Driving marketing strategy and cross-channel campaign execution to enhance customer acquisition and retention.
Responsibilities
- Join the Marketing Programs team to take ownership of TELUS and Koodo's add a line (AAL) & add a X (AAX) portfolio.
- Drive profitable growth through strategic segments of TELUS Consumer Solutions.
- Partner with SMEs across channels and functions to bring strategy to life.
- Own the portfolio, consulting on everything from target-setting to program design.
- Drive AAL/AAX outcomes across customer acquisition and retention.
- Serve as the strategic architect of our AAL/AAX portfolio, owning the entire program lifecycle from concept to optimization.
- Lead strategy on both customer acquisition and retention designing a test-and-learn program that evolves based on real customer insights.
- Optimize customer engagement and conversion based on analytics.
Requirements
- 5+ years of experience in marketing or channel strategy
- Led a marketing program across 3+ channels (e.g., email, web, in-store, paid media, direct mail)
- Strong communication skills and a natural ability to influence even without direct authority
- Comfortable translating complex insights for senior leadership
- Use data strategically—identifying what's missing and building dashboards and reporting
- Thrive in roles that work at the centre of cross-functional matrix teams
- Excellent project management skills
- Bias for action to get deliverables completed
- Thrive in change and ambiguity
- Naturally curious and have a drive to deeply understand the business
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
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