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About the role

  • Visual Identity Manager leading brand identity, packaging, and marketing design for Cronos Group’s global cannabis portfolio. Mentoring designers and ensuring consistent visual standards across assigned brands.

Responsibilities

  • Own brand identity and ensure consistent application across assigned brands
  • Develop and maintain visual identity guidelines, documents, and assets
  • Set creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, advertisements, in-store point-of-sale, digital and social media, editorial content, photography, typography, copywriting, and artistic styling
  • Oversee design projects from conception through delivery and review designers’ work for quality and deadlines
  • Ensure marketing and promotional materials follow good design principles
  • Partner with Brand and Creative teams to produce visual campaigns compliant with brand identity
  • Lead, manage, motivate, and recruit Graphic Designers
  • Prioritize and assign workloads to meet project deadlines
  • Lead quality assurance reviews and set standards for brand output
  • Source and work with vendors as needed
  • Monitor industry, production, and graphic design trends
  • Improve design workflows to reduce cost, rework, and asset-creation time
  • Translate concepts against objectives and deliver on schedule
  • Own prioritization and timelines across assigned brand projects
  • Report to and partner with the Director of Design

Requirements

  • Bachelors in Design, Visual Arts or relevant field
  • 5+ years of graphic design experience, including at least 2 years in a senior or lead role
  • Proven track record of leading brand identity and visual systems from concept to delivery
  • Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Knowledge of and experience in graphic design, digital content, social media, and experiential activation
  • Portfolio demonstrating end-to-end brand identity work and strategic design thinking
  • Excellent typography and composition skills
  • Ability to set creative direction and make independent design decisions with minimal oversight
  • Outstanding verbal and visual communication skills, including ability to articulate and justify design decisions to senior stakeholders
  • Self-confident and resilient to constructive criticism and feedback
  • Detail-oriented and highly organized
  • Ability to anticipate brand needs, problems, and opportunities
  • Background in print design/editorial layout or motion design is an asset

Benefits

  • Bonus, incentive compensation, or other variable pay may be available in accordance with applicable company plans
  • Diverse and inclusive work environment
  • Disability accommodations available throughout the selection process

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$85,000 - CA$95,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Cloud

Location requirements

RemoteCanada

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