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About the role

  • Salesforce Systems Administrator responsible for managing GTM technology stack at Trackforce. Required expertise in Salesforce administration and tool integrations in a hybrid work environment.

Responsibilities

  • Salesforce Administration & Optimization
  • Serve as the sole Salesforce administrator, managing user access, profiles, roles, security settings, and permissions.
  • Configure and optimize Salesforce objects, fields, workflows, validation rules, page layouts, and automation to support GTM teams.
  • Troubleshoot and resolve Salesforce performance issues, data inconsistencies, and system errors without reliance on external resources.
  • Develop and maintain dashboards, reports, and forecasting models for Sales, Marketing, and Customer Success teams.
  • Continuously assess CRM efficiency and propose enhancements to improve sales productivity and data accuracy.
  • GTM Tech Stack Administration & Integrations
  • Independently manage and maintain integrations between Salesforce and GTM tools such as Outreach, Gong, ZoomInfo, DealHub, and marketing automation platforms (HubSpot).
  • Own API connections, data syncs, and automation workflows (Workato), ensuring seamless data flow across platforms.
  • Evaluate, implement, and manage new tools and technologies to enhance sales, marketing, and customer success operations.
  • Serve as the primary troubleshooter and point of contact for system issues, with minimal reliance on external consultants.
  • Process Automation & Operational Efficiency
  • Identify manual, time-consuming processes within the sales cycle and implement automated workflows in Salesforce and GTM tools.
  • Support and enhance Lead-to-Cash, Quote-to-Cash (QTC), and territory management processes within Salesforce.
  • Maintain data integrity and accuracy, implementing data validation, deduplication, and enrichment strategies.
  • Cross-Functional Collaboration & Support
  • Work closely with Sales, Marketing, Customer Success, RevOps, and Finance, acting as the sole systems resource for all GTM technology needs.
  • Provide training, documentation, and enablement support for sales reps, SDRs, and CSMs using Salesforce and other tools.
  • Collaborate with RevOps and Finance teams to ensure contract management, data privacy, and revenue policies align with system configurations.
  • Act as the liaison between GTM teams and external vendors when additional support or tool enhancements are needed.
  • AI & Intelligent Automation (Salesforce + GTM Stack)
  • Design and implement AI-driven workflows within Salesforce, leveraging tools such as Salesforce Einstein and Agentforce to improve productivity and decision-making across GTM teams.
  • Identify high-impact use cases for AI agents (e.g., lead qualification, next-best-action recommendations, pipeline inspection, and automated follow-ups) and deploy scalable solutions.

Requirements

  • 5+ years of Salesforce administration experience, preferably in a B2B SaaS or enterprise sales environment.
  • Salesforce Administrator Certification
  • Proven ability to work independently as the sole systems admin, supporting a growing GTM organization without dedicated technical team members.
  • Experience integrating and managing GTM tools such as Outreach, Gong, ZoomInfo, RingLead, DealHub, and marketing automation platforms (HubSpot)
  • Strong understanding of Salesforce data structures, sales processes, opportunity management, and forecasting.
  • Experience with AI-enabled CRM capabilities, including Salesforce Einstein, Agentforce, or similar AI/automation tools within a GTM environment.
  • Familiarity with prompt design, AI workflow orchestration, or low-code AI tools is a strong plus
  • Hands-on experience with Salesforce Flow, Validation Rules, and Process Builder for workflow automation.
  • Strong analytical mindset with proficiency in reporting, dashboards, and data manipulation (Excel, Google Sheets, SQL a plus).
  • Comfortable working in a fast-paced, high-growth environment where systems must be continuously optimized.
  • Language Skills:
  • English fluency required / French fluency is a plus.

Benefits

  • Hybrid and flexible work model
  • Three weeks of vacation starting in your first year
  • Paid sick days & family obligation days
  • Comprehensive health & dental coverage from Day 1
  • 24/7 telemedicine access
  • Mental health & wellness support
  • Life insurance, AD&D, long term‑ disability & critical illness coverage
  • RRSP & DPSP with employer matching
  • Employee referral bonus
  • Paid volunteer day & recognition programs

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

SQL

Location requirements

HybridMontrealCanada

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