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Systems Operations Specialist
LinkedIn Recruiter Post
Support enterprise systems for Government and Law Enforcement customers. Requires Windows/Linux admin, scripting, and troubleshooting skills. Hybrid in Oakville, ON.
About the role
- Salesforce Systems Administrator responsible for managing GTM technology stack at Trackforce. Required expertise in Salesforce administration and tool integrations in a hybrid work environment.
Responsibilities
- Salesforce Administration & Optimization
- Serve as the sole Salesforce administrator, managing user access, profiles, roles, security settings, and permissions.
- Configure and optimize Salesforce objects, fields, workflows, validation rules, page layouts, and automation to support GTM teams.
- Troubleshoot and resolve Salesforce performance issues, data inconsistencies, and system errors without reliance on external resources.
- Develop and maintain dashboards, reports, and forecasting models for Sales, Marketing, and Customer Success teams.
- Continuously assess CRM efficiency and propose enhancements to improve sales productivity and data accuracy.
- GTM Tech Stack Administration & Integrations
- Independently manage and maintain integrations between Salesforce and GTM tools such as Outreach, Gong, ZoomInfo, DealHub, and marketing automation platforms (HubSpot).
- Own API connections, data syncs, and automation workflows (Workato), ensuring seamless data flow across platforms.
- Evaluate, implement, and manage new tools and technologies to enhance sales, marketing, and customer success operations.
- Serve as the primary troubleshooter and point of contact for system issues, with minimal reliance on external consultants.
- Process Automation & Operational Efficiency
- Identify manual, time-consuming processes within the sales cycle and implement automated workflows in Salesforce and GTM tools.
- Support and enhance Lead-to-Cash, Quote-to-Cash (QTC), and territory management processes within Salesforce.
- Maintain data integrity and accuracy, implementing data validation, deduplication, and enrichment strategies.
- Cross-Functional Collaboration & Support
- Work closely with Sales, Marketing, Customer Success, RevOps, and Finance, acting as the sole systems resource for all GTM technology needs.
- Provide training, documentation, and enablement support for sales reps, SDRs, and CSMs using Salesforce and other tools.
- Collaborate with RevOps and Finance teams to ensure contract management, data privacy, and revenue policies align with system configurations.
- Act as the liaison between GTM teams and external vendors when additional support or tool enhancements are needed.
- AI & Intelligent Automation (Salesforce + GTM Stack)
- Design and implement AI-driven workflows within Salesforce, leveraging tools such as Salesforce Einstein and Agentforce to improve productivity and decision-making across GTM teams.
- Identify high-impact use cases for AI agents (e.g., lead qualification, next-best-action recommendations, pipeline inspection, and automated follow-ups) and deploy scalable solutions.
Requirements
- 5+ years of Salesforce administration experience, preferably in a B2B SaaS or enterprise sales environment.
- Salesforce Administrator Certification
- Proven ability to work independently as the sole systems admin, supporting a growing GTM organization without dedicated technical team members.
- Experience integrating and managing GTM tools such as Outreach, Gong, ZoomInfo, RingLead, DealHub, and marketing automation platforms (HubSpot)
- Strong understanding of Salesforce data structures, sales processes, opportunity management, and forecasting.
- Experience with AI-enabled CRM capabilities, including Salesforce Einstein, Agentforce, or similar AI/automation tools within a GTM environment.
- Familiarity with prompt design, AI workflow orchestration, or low-code AI tools is a strong plus
- Hands-on experience with Salesforce Flow, Validation Rules, and Process Builder for workflow automation.
- Strong analytical mindset with proficiency in reporting, dashboards, and data manipulation (Excel, Google Sheets, SQL a plus).
- Comfortable working in a fast-paced, high-growth environment where systems must be continuously optimized.
- Language Skills:
- English fluency required / French fluency is a plus.
Benefits
- Hybrid and flexible work model
- Three weeks of vacation starting in your first year
- Paid sick days & family obligation days
- Comprehensive health & dental coverage from Day 1
- 24/7 telemedicine access
- Mental health & wellness support
- Life insurance, AD&D, long term‑ disability & critical illness coverage
- RRSP & DPSP with employer matching
- Employee referral bonus
- Paid volunteer day & recognition programs
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