Founding Head of Brand and Marketing defining Silvie’s consumer brand for aging - at - home sensing technology. Leading positioning, launch, creators, affiliates and growth marketing.
About the role
- Senior Customer Marketing Manager driving customer adoption, advocacy, and expansion at Trulioo, a digital identity verification platform. Building signal frameworks, lifecycle campaigns, and AI-enabled marketing workflows.
Responsibilities
- Own expansion and adoption marketing strategy and execution across the existing mid-market and enterprise customer base
- Co-own an expansion revenue target with customer success, alongside adoption and advocacy measures
- Build the product usage, account health, and commercial data signal framework with customer success and product
- Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees and multiple personas
- Own the customer advocacy and case study pipeline
- Source, build, and maintain a bench of reference-ready customers
- Partner with RevOps on customer data governance, targeting, suppression, and segmentation
- Advise Demand Generation on events and activations serving expansion accounts
- Report on adoption, expansion revenue, and retention influence
- Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify continuous improvement opportunities
- Build AI-enabled workflows such as expansion signal scoring and account-level campaign orchestration
- Review AI output before it reaches customers and refine workflows based on results
- Report to the Head of Marketing
Requirements
- Bachelor's degree in marketing, business, or a related field, or equivalent experience
- At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing
- Experience selling into mid-market and enterprise accounts
- Strong cross-functional operating skill with customer success, product, and RevOps
- Track record of co-owning a revenue or expansion number with customer success
- Experience standing up a signal or segmentation framework
- Experience running account-based campaigns reaching multiple members of a buying committee
- Portfolio of advocacy and case study work personally built
- Track record of improving data quality or governance with an ops partner
- Experience with Salesforce and Marketo, or comparable CRM and marketing automation platforms
- Demonstrated use of AI to drive an adoption or expansion outcome, workflow, signal model, or campaign, with results to show
- Nice to have: background in fintech, identity, compliance, or another regulated B2B category
- Nice to have: experience building a customer marketing or lifecycle function without a mature signal or data foundation
- Nice to have: familiarity with an ABM or account intelligence platform such as Demandbase or 6sense
- Candidates must be legally eligible to work in Canada or the USA
Benefits
- Health, dental, and vision coverage
- Retirement plans with company match
- Paid time off
- Parental leave
- Annual education & training stipend equivalent to $1,000 in local currency
- Flexible hybrid working environment
- Weekly lunches
- Quality coffee
- Regular social events
- Parent rooms at many locations
- On-site gyms at many locations
- Comfortable lounges and adaptable workstations
- Wellness workshops and events
- Complimentary Headspace subscription
- Employee Resource Groups
- Trust, autonomy, and professional and personal growth opportunities
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