Content strategy director leading SEO, GEO, LLM discoverability, and social content for Sun Life Canada. Driving growth across Health, Wealth, and Protection businesses.
About the role
- PR and branding manager shaping global communications for Trust Wallet’s non-custodial crypto wallet. Driving media relations, executive thought leadership, crisis communications, and Web3 brand campaigns.
Responsibilities
- Develop and execute a global PR calendar covering product launches, security milestones, strategic partnerships, and community initiatives
- Build, maintain, and leverage relationships with tier-one tech, business, and crypto-native media outlets
- Secure consistent, high-quality organic media coverage
- Maintain and evolve Trust Wallet's global brand guidelines
- Ensure consistency in voice, tone, and messaging across public-facing channels
- Draft rapid, transparent, and accurate communications during industry events, network outages, or security incidents
- Collaborate with Security, Product, and Legal teams on crisis and security communications
- Position Trust Wallet's leadership team as authoritative voices in Web3 through speaking engagements, op-eds, podcast placements, and industry panels
- Conceive and execute creative marketing campaigns to drive brand awareness, humanize self-custody, and onboard new Web3 users
Requirements
- 5+ years of experience in PR, corporate communications, or brand marketing
- At least 2 years of experience explicitly within the Web3, crypto, or DeFi space
- Deep, functional understanding of decentralized ecosystems, non-custodial wallets, smart contracts, and major layer-1/layer-2 networks
- Ability to explain complex cryptographic concepts simply
- Proven track record of securing high-tier media placements
- Established relationships with prominent crypto journalists and tech editors
- Ability to draft compelling press releases, messaging frameworks, and executive talking points under tight deadlines
- Experience working across decentralized, distributed teams
- Experience executing localized campaigns across diverse regions, such as LATAM, APAC, and EMEA
- Right to work in the country where based
- Must not require visa sponsorship, as the company is unable to sponsor visa sponsorship
Benefits
- Excellent learning and career development opportunities
- Work alongside diverse, world-class talent
- Fast-paced, challenging and unique projects
- Flexible working hours
- Competitive salary and benefits
- Truly global organization with international teams and a flat organizational structure
Job title
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Degree requirement
No Education Requirement
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