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WD
Product Manager, Identity & Audience Platform
Posted 5 months ago
About the role
- Product Manager overseeing strategy and execution of identity and audience capabilities at WB Games. Collaborating with studios on player account systems and data utilization.
Responsibilities
- Own the strategy, roadmap, and execution of player identity and audience management capabilities at WB Games
- Help establish a unified, data-driven foundation for player account creation, engagement, analytics, and activation across mobile, console, and PC games
- Work closely with WB Games studios, central engineering teams, analytics partners, publishing, design, and external platform partners to translate studio and business needs into platform capabilities
- Drive improvements to account creation and account linking flows
- Define integration standards for studios and partners
- Ensure identity data is effectively leveraged to support large-scale audience creation and activation
Requirements
- 5–7 years of product management experience, ideally on platforms, identity systems, or data-oriented products
- Proven experience with identity, authentication, or account-linking systems, or with customer data platforms (CDPs)
- Experience collaborating with analytics and data teams, with the ability to define metrics, analyze journeys, and make data-driven decisions
- Proven experience with developer-facing products such as SDKs, APIs, or integration guidelines
- Experience working with mobile, console, and PC game development teams is strongly preferred
- Knowledge of live-service environments, player lifecycle management, or audience activation flows
- Strong track record of cross-functional collaboration with engineering, design, publishing, analytics, and external partners
- Bachelor’s degree in Computer Science, Engineering, Business, or a related field, or equivalent professional experience
Benefits
- Carefully selected benefits
- Tools to explore and become the best version of yourself
- Career-defining opportunities
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