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WD
Product Manager, Identity & Audience Platforms
Posted 3 months ago
About the role
- Product Manager overseeing strategy and execution of identity and audience platform at WB Games. Lead initiatives for player account creation and engagement across multiple gaming platforms.
Responsibilities
- Own the strategy, roadmap and execution of player identity and audience management capabilities at WB Games
- Help establish a unified, data-driven foundation for player account creation, engagement, analytics and activation across mobile, console and PC games
- Drive improvements to account creation and account linking flows, define integration standards for studios and partners, and ensure identity data is effectively leveraged to support large-scale audience creation and activation
- Collaborate closely with WB Games studios, central engineering teams, analytics partners, publishing, design and external platform partners to translate business and studio needs into platform capabilities
Requirements
- 5–7 years of product management experience, preferably on platforms, identity systems or data-oriented products
- Proven experience with identity systems, authentication or account linking, or with customer data platforms (CDPs)
- Experience working with analytics and data teams, with the ability to define metrics, analyze user journeys and make data-driven decisions
- Proven experience with developer-facing products, such as SDKs, APIs or integration guidelines
- Experience with mobile, console and PC game development teams is highly desirable
- Knowledge of live-service environments, player lifecycle management or audience activation flows
- Strong experience collaborating cross-functionally with engineering, design, publishing, analytics and external partners
- Bachelor's degree in Computer Science, Engineering, Business or a related field, or equivalent professional experience
- Excellent product strategy, roadmap management and prioritization skills
- Good understanding of user identity concepts, account systems and data organization
- Analytical mindset and comfort with funnels, metrics and audience performance data
- Ability to translate complex technical concepts into clear guidance for non-technical stakeholders
- Excellent written and verbal communication skills
- Strong stakeholder management across multiple teams and disciplines
- Proactive and autonomous, with a strong sense of ownership
- Comfortable in ambiguous contexts and able to create clarity within complex platform systems
- High standards for product quality, data integrity, scalability and privacy-aware design
- Ability to balance a long-term platform vision with the immediate needs of studios and the business
Benefits
- Career-defining opportunities
- Carefully selected benefits
- Tools to explore and become the best version of yourself
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