Creative Director leading culturally resonant, social - first campaigns for AntiSocial, a Toronto digital marketing agency. Setting creative direction, guiding teams, and delivering integrated brand work.
About the role
- Group Creative Director leading creative teams at We Are Social, producing impactful campaigns and strategic direction.
Responsibilities
- Ensure all creative is strategic, aligning complex ideas with nuanced client objectives and long term brand health
- Champion "Big" thinking, translating abstract concepts into sophisticated, multi-channel campaigns that push creative boundaries
- Navigate project challenges, balancing budget constraints and evolving client needs across the entire portfolio without compromising the agency's standards
- Craft and execute complex projects with a focus on high level art and copy direction that resonates at scale
- Maintain organizational excellence at the group level, identifying bottlenecks and implementing solutions to maintain team focus and high output under pressure
- Direct and mentor Creative Directors and team leaders, fostering their professional growth and ensuring a cohesive leadership layer across the agency
- Oversee multiple creative teams and accounts simultaneously, maintaining a high level view of all creative output to ensure consistency and excellence
- Cultivate a high performance culture by building a collaborative, innovative environment that attracts and retains top-tier creative talent
- Develop and deepen strategic client relationships, serving as the primary creative authority for large scale partnerships and high stakes accounts
- Prioritize agency wide tasks, managing the capacity of multiple teams to ensure deadlines are met across varying levels of project complexity
- Give clear and actionable feedback to team members based on a deep understanding of their skill sets and creative tools
- Provide strategic direction to clients, ensuring their business needs are effectively translated into actionable, high impact creative visions
- Defend art direction and strategy to C-suite stakeholders, articulating the ROI of creative decisions with confidence and clarity
- Synchronize cross departmental efforts to streamline operations and ensure the creative vision is preserved from pitch to delivery
- Present to large groups of people with passion and poise and clearly communicating concepts to clients, selling in the strongest ideas
- Use AI to synthesize research and campaign data into high-level creative strategies and "Big Idea" concepts
- Mastery of generative tools to help visualize complex concepts quickly for pitches and presentations
- Drive the agency’s POV on AI, guiding teams on the ethical usage and integration of AI into complex, high-budget workflows
- Act as the team’s AI subject matter expert, training staff on new capabilities and leading the conversation on the proactive, ethical use of AI in creative workflows
Requirements
- 10+ years experience working within an agency or internal brand team with creative leadership experience
- You have a proven track record of creating breakthrough social media content for tech and/or entertainment brands (platforms, studios, streamers, exhibitors, franchises).
- You speak culture. You know who, where, when, and why in film, music, design, streetwear, celebrity, trends. Your friends turn to you to explain what’s happening on TikTok, Instagram, and other social media.
- You understand how to be authentically native on social platforms via short-form video, motion graphics, trending sounds, etc.
- You are a strong communicator who treats co-workers and clients with empathy and respect
- Ability to oversee both visual and narrative components of large-scale campaigns.
- Experience crafting creative strategies that are grounded in market data and client KPIs
Benefits
- Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated private wellness room (in select offices)
- Regular team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
- In-house learning & development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Focus on developing and recruiting BIMPOC Talent
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and holistic array of other health and wellness resources to support you and your family.
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