Channel Marketing Specialist owning Canadian channel strategy and integrated campaigns for SanDisk’s flash memory and storage products.
Translating global priorities into local programs, optimizing marketing funds, and analyzing performance across retail, e-commerce, digital, and events.
Responsibilities
Act as the primary marketing partner for Canada, collaborating with sales, regional marketing, and operations teams
Develop market-level strategy and plans aligned to regional and global business objectives
Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations
Lead end-to-end execution of integrated marketing initiatives across retail, e-commerce, digital, campaigns, and events
Maximize ROI on marketing development funds against IMP goals
Adapt and localize regional/global marketing programs for the Canadian market
Manage multiple concurrent initiatives while balancing strategic priorities with operational execution
Define KPIs and success metrics for Canadian marketing initiatives
Analyze performance data, identify trends, and optimize plans
Provide market condition updates, best practices, suggestions, and ideas to leadership
Requirements
Bachelor's degree in Marketing, Business Administration, or related field required
MBA or advanced degree in Marketing preferred
6–8+ years of experience in channel marketing or a related field, preferably in the technology industry
Strong understanding of the Canadian market, including retail, e-tail, and distribution channels
Excellent communication and interpersonal skills, with ability to build relationships at all levels
Experience supporting product launches or integrated go-to-market initiatives
Strong analytical and strategic thinking capabilities
Fluency in English and French required
Experience working within a global or regional marketing organization
Proven track record of developing successful channel marketing programs
Ability to travel within Canada and USA as needed for partner meetings and events
Benefits
Remote work
Inclusive environment where every individual can thrive through a sense of belonging, respect and contribution
Accommodation support for applicants with disabilities during the careers website and hiring process
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