Leading integrated advisor engagement and events for Canada’s employee - owned PICTON Investments. Managing strategy, compliance, vendors, budgets and delivery across financial - services events.
About the role
- Field and events marketer running North American tradeshows and conferences for M32 AI, which builds agentic AI for traditional service businesses. Owning event execution, budgets, campaigns, and pipeline.
Responsibilities
- Research, evaluate, and recommend tradeshows, conferences, and industry events aligned with the ICP and revenue goals.
- Own a rolling 12-month event calendar.
- Manage event organizers, vendors, and venues; negotiate sponsorships, booth space, speaking slots, and add-ons.
- Plan and execute events end to end, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and team travel logistics.
- Attend every event in person as the on-site point of contact; set up and tear down booths and troubleshoot issues.
- Brief attending team members on objectives, talking points, target accounts, and logistics.
- Partner with sales to book pre-show meetings, run dinners and customer events, capture and qualify leads, and accelerate follow-up.
- Run pre- and post-event campaigns involving email outreach, landing pages, paid promotion, and social media.
- Manage event spend, forecast costs, track budgets, and make trade-off decisions.
- Define event KPIs and produce post-event reports covering leads, meetings, pipeline, ROI, and improvements.
Requirements
- 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
- A track record of organizing events end to end, even at smaller scale.
- Experience managing an events budget, including forecasting, spend tracking, and ROI trade-offs.
- Comfortable defining KPIs and building reports connecting event activity to pipeline and revenue.
- Demonstrated use of AI to automate or improve events-marketing work; this is required.
- Familiarity with HubSpot.
- Strong project management skills.
- Comfortable negotiating with vendors and event organizers.
- Excellent written and in-person communication skills.
- Calm under pressure and able to problem-solve at events.
- Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel.
- Must live within roughly an hour of a major airport hub with frequent direct flights.
- Must have the right to work in the country where you live; no visa sponsorship is available.
Benefits
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Paid Time Off
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
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Degree requirement
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