Leading integrated advisor engagement and events for Canada’s employee - owned PICTON Investments. Managing strategy, compliance, vendors, budgets and delivery across financial - services events.
About the role
- Field and Events Marketer owning North American events for M32 AI, which builds agentic AI for traditional service businesses. Driving event-sourced meetings, pipeline, and revenue.
Responsibilities
- Research, evaluate, and recommend tradeshows, conferences, and industry events aligned with the ICP and revenue goals
- Own a rolling 12-month event calendar
- Manage relationships with event organizers, vendors, and venues
- Negotiate sponsorships, booth space, speaking slots, and add-ons
- Plan and execute events end to end, including booth design and shipping, swag, collateral, lead capture, AV, catering, hotel blocks, and team travel logistics
- Attend every event in person and serve as the on-site point of contact
- Set up and tear down booths and troubleshoot issues in real time
- Brief attending team members on objectives, talking points, target accounts, and logistics
- Partner with sales to book pre-show meetings, run dinners and customer events, and ensure leads are captured, qualified, and followed up promptly
- Run pre- and post-event email, landing-page, paid-promotion, and social campaigns
- Manage event spend, track costs, forecast, flag risks, and make trade-off decisions
- Define event KPIs and produce post-event reports covering leads, meetings, pipeline, ROI, and improvements
Requirements
- 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech
- Track record of organizing events end to end
- Experience managing an events budget
- Ability to define KPIs and build reports connecting event activity to pipeline and revenue
- Demonstrated use of AI to automate or improve work as an events marketer; this is a must
- Familiarity with HubSpot
- Strong project management skills
- Experience negotiating with vendors and event organizers
- Excellent written and in-person communication skills
- Ability to remain calm under pressure and solve problems during events
- Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel
- Right to work in the country where you live; no visa sponsorship available
Benefits
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
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Degree requirement
No Education Requirement
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