Brand and editorial marketer building TLDR’s content engine for its 8M - subscriber tech newsletter network. Defining voice, editorial strategy, data - driven insights, and Sales - supporting B2B assets.
About the role
- Global VP Marketing owning brand, demand generation, and go-to-market strategy for 360Learning’s collaborative learning platform. Leading global marketing growth with CEO partnership.
Responsibilities
- Own the global Marketing strategy and organization
- Sharpen the company’s positioning in a rapidly changing market
- Strengthen brand and category leadership
- Build a high-performing Marketing engine translating market opportunity into sustainable revenue growth
- Partner with Sales, Product and Customer teams to strengthen go-to-market strategy across key markets
- Accelerate growth in North America
- Unite Product Marketing, Brand & Content and Demand Generation around shared priorities and business outcomes
- Drive market awareness, positioning, pipeline creation, conversion and revenue impact
- Build a diagnostic and identify opportunities for improvement
- Build an 18-month roadmap for the marketing team
- Validate the messaging framework and content strategy
- Own analyst relationships and build relationships with top clients
- Lead strategic company projects
- Own and lead renaming/rebranding and repositioning decisions
- Transform demand generation from demand capture to demand creation
- Support revenue in scaling outbound to 50% of pipe creation
- Report directly to CEO Benjamin Marchal
- Progressively grow into a broader CMO-level mandate
Requirements
- 10+ years of experience in B2B SaaS marketing
- Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms would be a plus, but not required
- Master of at least 3 of the following functions: product marketing, demand generation, content marketing, brand
- Outstanding communication skills
- Servant leadership style to lead a team of 20+
- Experience in rebranding / renaming is a plus
- Fluent English (US/UK)
- Enthusiasm for 360Learning's working environment and culture
Benefits
- Pay structure includes base salary, variable incentive pay, and company equity
- Comprehensive medical, vision, and dental insurance starting your first full month
- 401k matching starting from day 1
- Generous parental leave
- Professional development opportunities through our own platform
- Unlimited days of annual PTO
- 5 days for sick leave
- 10 holidays
- Remote-first organization
- Flexible work hours
- Six active employee resource groups covering Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity
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Degree requirement
No Education Requirement
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