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About the role
- GTM Strategy & Operations Lead driving product adoption for Affirm’s buy-now-pay-later platform in Canada. Translating product and pricing initiatives into field-ready launches, playbooks, and measurable adoption plans.
Responsibilities
- Own the go-to-market for a product line or segment end to end, including rollout design, enablement, and adoption targets
- Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals
- Navigate executive rationale, customer value propositions, and field representative reasons to believe for launches
- Build and maintain field materials, processes, and playbooks
- Gather field feedback and turn it into recommendations for Product Marketing
- Analyze performance data to identify stalled launches and flag risks early
Requirements
- 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment
- Track record of owning a go-to-market motion or product line end to end, from rollout through adoption, within a defined scope
- Experience turning vague instructions into solutions that resonate with stakeholders and customers
- Cross-functional experience with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing
- Ability to translate product and pricing strategy into practical, field-ready execution
- Ability to use adoption and performance data to determine next steps
- Clear, action-oriented writing and speaking
- Ability to work effectively in ambiguity and move quickly without waiting for an approach
- Familiarity with merchant, payments, or fintech ecosystems is a must-have
Benefits
- Monthly stipends for health, wellness, and tech spending
- 100% subsidized medical coverage
- Dental and vision coverage for you and your dependents
- Health care coverage with all premiums covered for all levels of coverage for you and your dependents
- Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses
- Competitive vacation and holiday schedules
- Employee stock purchase plan enabling employees to buy shares of Affirm at a discount
- Reasonable accommodations during the hiring process
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Degree requirement
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