Event Marketing Lead driving audience acquisition, registration, ticket sales and attendance for The Globe and Mail’s journalism events. Leading multi - channel campaigns, KPI optimization and event marketing teams in Toronto’s hybrid workplace.
About the role
- Internal Events Manager designing strategic employee experiences for Affirm, a buy-now-pay-later company. Building event frameworks, advising leaders, and leading Event Leads across a remote-first organization.
Responsibilities
- Own the event design strategy and consulting model for Internal Events
- Partner with business leaders to translate gathering objectives into intentional event formats, experiences, and engagement strategies
- Develop scalable event frameworks, standards, and planning methodologies
- Establish governance and best practices for offsites, leadership gatherings, onboarding, training, regional programming, and company-wide experiences
- Drive consistency in event quality, attendee experience, and budget discipline
- Advise leaders and stakeholders on event strategy, agenda design, attendee engagement, and experience architecture
- Introduce innovative formats, facilitation approaches, and industry best practices
- Establish and track metrics for event effectiveness, attendee experience, budget stewardship, and program impact
- Build and manage a portfolio view of Internal Events
- Partner with the Internal Events logistics team to ensure seamless execution
- Collaborate cross-functionally to support company priorities
- Lead and develop a team of Event Leads
Requirements
- 8+ years of experience in event management, experience design, organizational development, consulting, hospitality, or related fields
- 2+ years of people management experience
- Experience designing and leading complex events, offsites, leadership meetings, learning programs, or large-scale employee experiences
- Experience building programs, frameworks, or operating models from the ground up
- Strong consulting and stakeholder management skills
- Ability to translate business objectives into engaging and impactful experiences
- Experience balancing employee experience, operational feasibility, and budget stewardship
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Comfort operating in ambiguity and building structure, standards, and processes in a growing organization
- Experience in remote-first, distributed, or high-growth environments is preferred
Benefits
- Monthly stipends for health, wellness and tech spending
- 100% subsidized medical coverage for employees and dependents
- Dental and vision coverage for employees and dependents
- Health care coverage with all premiums covered for all coverage levels
- Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses
- Competitive vacation and holiday schedules
- Employee stock purchase plan enabling employees to buy Affirm shares at a discount
- Reasonable accommodations during the hiring process
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