Creative Director leading culturally resonant, social - first campaigns for AntiSocial, a Toronto digital marketing agency. Setting creative direction, guiding teams, and delivering integrated brand work.
About the role
- Creative Director leading content strategy for Alternative Payments in the FinTech sector. Responsible for innovative messaging and content direction across diverse platforms and teams.
Responsibilities
- Lead and execute on content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
- Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
- Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
- Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
- Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
- Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
- Manage and mentor 2 creative team members across design and multimedia, elevating content quality and fostering a culture of strong storytelling and strategic thinking.
Requirements
- 8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment.
- Strong expertise in customer research, messaging frameworks, and positioning strategy.
- Proven experience owning and driving content strategy at a company level (not just execution).
- Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders.
- A proactive mindset with the ability to operate autonomously, make strategic decisions, and influence outcomes.
- Experience developing brand voice, editorial standards, and scalable messaging systems.
Benefits
- Competitive salary tailored to your experience, skills, and expertise.
- Equity opportunities so you can share in our growth and success.
- Unlimited PTO and flexibility when you need it the most.
- Yearly learning & development stipend to help you grow and do your best work.
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