Marketing operations manager building campaign tracking, automation, dashboards, and data governance for Ashby’s enterprise recruiting software.
Partnering with Revenue Operations to scale pipeline generation and measure marketing efficiency.
Responsibilities
Implement and maintain tracking systems for marketing campaigns, including UTM parameters and lead source attribution in HubSpot
Lead the design and execution of complex marketing automation workflows
Build and maintain dashboards for SEO, website analytics, lead generation, and campaign effectiveness
Deliver regular reports on marketing metrics and provide data-driven campaign optimization insights
Align Marketing, Revenue Operations, and Business Systems teams around marketing operations priorities and company objectives
Lead technical implementation of marketing initiatives
Develop and maintain marketing operations documentation and best practices
Train team members on marketing technology tools and best practices
Develop and implement data governance frameworks
Create and manage data segmentation strategies
Ensure compliance with GDPR, CCPA, and other data privacy regulations
Audit marketing systems and processes for data integrity and security
Oversee lead management processes and automation rules as the marketing operations subject matter expert
Collaborate with Systems and Tooling on tech-stack improvements
Evaluate and recommend new marketing technologies
Requirements
7+ years of experience in marketing strategy and operations, marketing strategic planning, or a similar role
SQL knowledge and experience with data manipulation
Strong business acumen and understanding of marketing metrics and reporting
Advanced expertise in marketing automation tools
Strong analytical skills with experience in data analysis and visualization
Strong understanding of marketing automation, lead management, and campaign attribution
Experience with web analytics tools such as Google Analytics and Adobe Analytics
Knowledge of data privacy regulations and compliance requirements
Nice to have: experience with business intelligence tools such as Heap Analytics and Looker
Nice to have: project management experience
Nice to have: experience with API integrations and webhook management
Benefits
10-year exercise window for stock options
Unlimited PTO with four weeks recommended per year
Twelve weeks of fully paid family leave in the US
Generous equipment, software, and office furniture budget
$100/month education budget; more expensive items like conferences covered with manager approval
Top-notch health insurance for employees and dependents in the US, with all premiums covered by Ashby
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