Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
About the role
- Product Marketing Manager building Clubspeed’s product marketing function for venue management software. Shaping GTM strategy, launches, messaging, sales enablement, and customer growth.
Responsibilities
- Build the Product Marketing function and establish repeatable processes for launches, messaging, competitive intelligence, and sales enablement
- Create positioning and differentiated messaging across Clubspeed, Resova, and the integrated payments offering
- Understand operators, buyers, and market trends as the voice of the customer
- Partner with Product to launch new capabilities with measurable commercial impact
- Equip Sales and Customer Success with messaging, collateral, competitive insights, and training
- Build a scalable product launch framework
- Develop and execute go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting
- Own marketing execution, including AI agent creation and management, content creation, campaign development, and lifecycle programs
- Collaborate with Product, Sales, Demand Gen, Brand, and Comms teams
- Build and manage Agents to amplify marketing impact
- Conduct market, customer, and competitive research
- Create product one-pagers, sales enablement tools, website copy, case studies, and email campaigns
- Track and report performance metrics and optimize using data and insights
- Establish foundational product marketing processes and frameworks
- Serve as the product voice internally and externally across touchpoints
- Create and manage the marketing budget and maximize ROI across channels
- Manage tradeshow and event planning and execution
Requirements
- 5–7 years of experience in product marketing, content creation, or related marketing functions, preferably in B2B, tech, or scale-up environments
- Created and launched personal AI projects
- Proven success developing and executing GTM strategies and campaigns from scratch
- Strong project management skills
- Experience working cross-functionally and managing agency, freelancer, and vendor relationships
- Excellent written and verbal communication skills and compelling storytelling ability
- Collaborative, proactive, and flexible mindset
- Self-starter comfortable operating in ambiguity and building processes from the ground up
- Experience with payments, commerce platforms, point of sale, reservations, hospitality, or vertical SaaS is a significant advantage
Benefits
- Competitive base salary (between $85,000-$95,000 CAD)
- Comprehensive health coverage, including dental and vision
- Flexible time off policy
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