Creative Strategist producing Meta and TikTok ads for jetfuel.agency, a performance marketing agency serving DTC and e - commerce brands. Combining creative strategy, design, production and AI workflows.
About the role
- Creative Strategist managing Meta campaigns for a remote performance marketing agency. Focusing on audience research and high-converting creative for top creators and eCommerce brands.
Responsibilities
- Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands.
- Research audience segments, pain points, and objections through Reddit, reviews, competitor analysis, and social listening.
- Develop persona profiles and strategic angles that resonate and convert.
- Write high-converting hooks, scripts, and direct-response ad copy.
- Direct creative production (shot selection, messaging guidance, storytelling direction).
- Set up and manage Meta ad campaigns, including targeting and budget allocation.
- Analyze performance metrics (CPM, CTR, CVR, CPA/CPL) to identify winning creative.
- Connect performance data to creative decisions and iterate accordingly.
- Lead client meetings and clearly communicate performance insights and strategy.
- Maintain documentation, meeting agendas, and proactive client updates.
Requirements
- Strong copywriting skills (especially hooks and performance-driven messaging)
- Hands-on experience managing Meta ad campaigns
- Deep understanding of core ad metrics (CPM, CTR, CVR, CPA/CPL)
- Ability to connect creative angles to measurable outcomes
- Confidence leading client conversations and presenting strategy
- High-agency mindset — you proactively drive projects forward
- Comfort operating in a fast-paced, startup-style environment
- Bonus Points:
- Experience scaling creator brands or personal brands
- Background in DTC or eCommerce growth
- Experience managing multiple client accounts simultaneously
- Prior agency experience in performance marketing
- Familiarity with UGC-style creative and trend-driven ad formats
Benefits
- Fully remote role (PST / CST / EST time zones preferred)
- Competitive USD compensation (based on experience and region)
- Performance-based incentive structure
- Direct exposure to high-profile creators and premium brands
- High-ownership role in a rapidly scaling agency
- Flexible scheduling with async-friendly collaboration
- Long-term growth opportunity as the company doubles again in 2026
Job title
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Experience level
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Degree requirement
No Education Requirement
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