AI Creative Strategist building avatar - driven organic supplement content across social accounts. Developing direct - response creative systems for Impact Clients’ education and software businesses.
AJ
Growth Creative Strategist – Media Buying, Creative Strategy
Posted 5 months ago
About the role
- Growth Creative Strategist optimizing media buying and developing creative strategies for performance growth agency. Hands-on role engaging in data-driven campaign execution and creative brief development.
Responsibilities
- Build, launch, and optimize campaigns end-to-end (Meta first; expand as needed)
- Own targeting, pacing, testing structure, and optimization decisions
- Diagnose performance with speed and clarity (what changed, why it changed, what to do next)
- Research audience motivations, objections, and “what makes them say yes” (reviews, Reddit, competitor ads, customer language, etc.)
- Develop conversion-focused angles, hooks, messaging frameworks, and test plans
- Write (or heavily guide) direct-response hooks, scripts, headlines, and ad copy across formats (static, video, UGC, advertorial)
- Turn learnings into crisp, high-leverage creative briefs creators/designers/editors can execute quickly
- Read key metrics (CPM, CTR, CVR, CPA/CPL, ROAS) and translate them into actionable insights
- Communicate performance without jargon: “what happened, what it means, what we’re doing next”
- Present insights and recommendations on client calls with confidence
Requirements
- Proven hands-on media buying experience (you’ve owned execution—not just reviewed dashboards)
- A portfolio of performance work you can explain clearly (results + reasoning)
- Strong direct-response copy instincts: hooks, benefits, CTAs, positioning
- Strong understanding of testing logic and creative performance signals
- B2B experience (lead quality, pipeline impact, longer sales cycles, different persuasion dynamics)
- Clear, professional English communication (written + spoken)
- Comfort working async/remotely with high ownership
- Bonus points
- Experience across multiple channels (Meta + Google + LinkedIn, etc.)
- Newsletter / creator economy exposure
- Familiarity with Meta Ads Manager + Ad Library for research
Benefits
- Fully remote, async-friendly culture (with overlap as needed)
- Competitive USD compensation (based on location + experience)
- Unlimited PTO aligned with U.S. norms
- High visibility and real ownership in a scaling team
- Direct impact: you’ll see your strategy and creative decisions move numbers
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