Performance Creative Strategist creating AI - forward direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend - winning creative.
AJ
Growth Marketer – Media Buying, Creative Strategy
Posted 2 months ago
About the role
- Growth Marketer driving creative strategies and Meta campaigns for a fast-scaling performance marketing agency. Focus on data-driven creative decisions and client management through performance insights.
Responsibilities
- Research audience motivations, objections, and what makes them buy — Reddit, reviews, competitor ads, social listening
- Write direct-response hooks, scripts, and body copy across formats (static, video, UGC)
- Direct creative production and stay current on trends across TikTok and Instagram
- Build, launch, and optimize campaigns end-to-end — targeting, budget, structure
- Diagnose performance with speed and clarity: what changed, why, and what to do next
- Read key metrics (CPM, CTR, CVR, CPA/CPL) and connect them to creative decisions
- Translate data into clear insights: what happened, what it means, what's next
- Lead client calls confidently and build strong relationships through proactive communication
Requirements
- Proven hands-on Meta Ads experience — you've owned execution, not just reviewed dashboards
- Strong direct-response copywriting instincts: hooks, benefits, CTAs, positioning
- High agency: you drive projects forward and handle roadblocks without being chased
- Comfortable owning client relationships and leading strategy conversations
- Strong written and spoken English; remote-work discipline
Benefits
- Competitive base + performance-based incentives
- Fully remote work
- Tools: Meta Ads Manager, Slack, Notion, Google Drive
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