Service Model Transformation Manager advancing Manulife’s retirement - services operating model. Driving governance, operationalization, readiness, and cross - functional alignment for evolving customer journeys.
About the role
- ABM Manager driving personalized account-based marketing campaigns for Benevity’s social-impact technology platform. Partnering with sales and marketing teams to generate pipeline and engage high-value accounts.
Responsibilities
- Own and drive 1:1 and 1:few account-based marketing programs for high-value target accounts
- Partner with Account Executives to translate target account plans into multi-channel campaigns
- Collaborate with BDRs to ensure seamless follow-up and messaging alignment across the funnel
- Design tailored content, direct mail, digital experiences, and targeted event moments
- Design and execute customized assets, landing pages, direct mail, and outreach sequences
- Run quarterly 1:few multi-channel programs targeting key buyer personas across priority market segments
- Leverage AI tools like Claude to scale personalized outreach efficiently
- Partner with Account Executives on joint account selection and prioritization
- Build outbound sequences in HubSpot and route engaged contacts to BDRs
- Track account-level engagement and alert BDRs to funnel movement
- Collaborate with Content, Product Marketing, Digital Marketing, Events, and Marketing Operations
- Co-create event strategies for tradeshows, Benevity's flagship conference, and custom gatherings
- Monitor performance metrics, pipeline generation, and account penetration
- Present quarterly insights to sales leadership
- A/B test messaging, channels, and sequence designs to optimize campaign performance and conversion rates
Requirements
- Proven experience executing multi-channel ABM programs, ideally within Enterprise SaaS or B2B software environments
- Strong capability to translate strategic sales account plans into actionable, high-impact marketing campaigns
- Demonstrated ability to lead through influence and collaborate across cross-functional teams like Content, Product Marketing, and Events
- Hands-on proficiency with CRM and marketing automation platforms, specifically Salesforce and HubSpot
- Experience with or interest in leveraging growth technologies like Clay and LinkedIn Campaign Manager
- Analytical mindset with a track record of measuring account engagement, pipeline metrics, and campaign ROI
- Collaborative communication skills with an ability to build strong alignment across sales and marketing teams
- Adaptability, creative problem-solving skills, and curiosity to explore new automation tools and personalized strategies
- Shared enthusiasm for inclusion, collaboration, and driving positive social impact through tech-enabled solutions
Benefits
- Flexible hybrid approach to where we work
- No set requirement for in-office time
- Growth opportunities
- Caring co-workers
- Work with a sense of purpose
- Employee resource groups
- Equal opportunities for everyone
- Accommodations throughout the hiring or assessment process for candidates with disabilities
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