Creative Director leading culturally resonant, social - first campaigns for AntiSocial, a Toronto digital marketing agency. Setting creative direction, guiding teams, and delivering integrated brand work.
About the role
- Senior Design Director leading design strategy and innovation for the live service game Dead by Daylight. Collaborating with creative leadership to enhance multiplayer gameplay experiences.
Responsibilities
- Report directly to the Executive Producer and partner closely with the Senior Creative Director to translate creative goals into compelling, innovative gameplay experiences.
- Own the design direction across game modes, player progression, content, and systems, ensuring execution is cohesive, impactful, and aligned with long-term objectives.
- Balance design priorities with player expectations, identify areas for improvement, and challenge the status quo while respecting player preferences.
Requirements
- Proven experience as a Design Director and Game Director on a successful PC/console live multiplayer game.
- Strong expertise in gameplay design, covering mechanics, meta strategy, level design, systems, content pacing, and player objectives.
- Demonstrated track record in video games showing creativity, innovation, and strong analytical skills to translate player behavior into meaningful design decisions.
- Deep understanding of live-service games and what it takes to keep players returning.
- Proven ability to pitch ideas, influence teams, and align cross-discipline stakeholders.
- Passion for asymmetrical gameplay and evolving multiplayer experiences.
Benefits
- Collaborate closely with the Senior Creative Director to bring their vision to life by owning the design roadmap and shaping the future of Dead by Daylight;
- Define, present, and communicate a clear and compelling design vision for new content, features, and game modes;
- Serve as an expert reference on design structure, implementation, and iteration across the entire game;
- Lead major design reviews; be responsible for go/no-go decisions, manage validation (gate) processes, and make final calls on high-impact design decisions;
- Inspire a multidisciplinary design team by fostering creative innovation and technical excellence in gameplay and systems;
- Evaluate and evolve existing systems while proposing bold new ideas that deepen player engagement;
- Advocate a player-centered approach while balancing business objectives with creative ambition;
- Mentor, support, and contribute to the development of the next generation of designers at Behaviour.
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