Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
About the role
- Head of Creative Strategy leading performance creative for brands at Advantage HQ. Overseeing creative frameworks, team development, and client onboarding in a fully remote environment.
Responsibilities
- Own and evolve the creative product across the client portfolio
- Build frameworks and best practices for performance creative
- Raise the output and confidence of the creative team
- Streamline the production process to improve efficiency
- Align creative strategies with creator processes for consistent messaging
- Manage creative onboarding for new clients to ensure early wins
Requirements
- 7+ years in performance creative, majority at an agency managing a large portfolio
- Ability to context-switch fast from different brands without losing focus
- Proven track record of driving revenue and measurable impact on conversion rates
- Fluency in direct response creative
- Knowledge of platform dynamics, particularly Meta and TikTok
- Experience developing junior strategists and managing high-pressure client accounts
- Proven ability to keep quality high and maintain client confidence
Benefits
- Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
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