Performance Creative Strategist creating AI - forward direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend - winning creative.
About the role
- Head of Creative Strategy leading performance creative that drives business outcomes across a diverse portfolio. Managing frameworks, mentorship, and creative standards for effective client strategies.
Responsibilities
- We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio.
- This is not a creative director role in the traditional sense.
- You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.
- You will sit at the intersection of creative excellence and direct response performance.
- You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.
- You set the creative standard across every client, every format, every platform.
- You track what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks, ensuring individual wins compound into repeatable systems.
- You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync.
- You will own the creative side of onboarding new clients, building frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
- When a founder or CMO needs to understand why their creative is underperforming, you will be the senior creative voice in the room, presenting creative strategy with conviction and giving hard feedback without losing confidence.
Requirements
- You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously.
- You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.
- You have driven revenue, not just creative output.
- The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on.
- You can point to it specifically and explain exactly what you did to make it happen.
- You are genuinely fluent in direct response creative.
- You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it.
- You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.
- You have built people, not just campaigns.
- You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure.
- You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.
- You have operated at volume and thrived.
Benefits
- Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
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