Data Analyst at Xapo Bank enabling analytics for financial decision - making and developing data products. Collaborating with teams to support financial operations and overall data strategy.
About the role
- Lead Marketing Data Analyst responsible for managing marketing data and customer communications for a leading FinTech company. Contributing to the digital customer journey and supporting marketing initiatives with data analysis.
Responsibilities
- Responsible for leading the management and reporting of marketing data
- Analyse data from all comms channels and report on lower funnel performance
- Play an instrumental part in the management of customer communications (including customer data strategy and profiling, communication automation, and leading the marketing team to develop assets and ensure effective and timely delivery)
- Key player in the transformation of BnkToTheFuture Digital Customer Journey, working across several functions with multiple stakeholders
- Coordinate the day-to-day reporting requirements
- Understand BnkToTheFuture brand and commercial objectives and track the performance and ROI of digital platforms against these KPIs
- Work with the Marketing Manager to evaluate successes and arrive at key recommendations
- Support the Marketing Manager across all digital activities
- Proactively work with internal stakeholders and agencies to align activity performance
- Proactively investigate new digital ideas for the business
- Monitor competitive promotions and events to ensure BnkToTheFuture embraces the latest industry trends and opportunities
- Coordinate, execute and report on BnkToTheFuture’s digital outbound activities
- Be the go-to person for BnkToTheFuture email marketing activities
Requirements
- Experience managing CRM and other email software campaigns, calendars and agencies
- Good understanding of what makes a CRM / email software campaign successful
- Excited by and with experience in data analysis and reporting
- Thrives in fast-paced work environments with an ability to pivot quickly with moving priorities
- Meticulous attention to detail and exemplary organisational skills, with an ability to prioritise
- Ambitious, with a ‘can do’ attitude and the ability to find innovative solutions to challenges
- A positive track record of solving business challenges using data
- Highly competent user of Excel and data analysis
- Passion for Financial and banking sector, Bitcoin, Cryptocurrencies and Financial innovation (FinTech)
- A confident communicator who can present data to multiple stakeholders and build relationships outside of their immediate team
- Shares BnkToTheFuture’s company cultural fit - you work hard, committed, go over and above the call of duty, demonstrate flexibility and truly are passionate and care about your input within your team and the company as a whole.
- High level of technical competency.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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