About the role

Lead Marketing Data Analyst responsible for managing marketing data and customer communications for a leading FinTech company. Contributing to the digital customer journey and supporting marketing initiatives with data analysis.

Responsibilities

Responsible for leading the management and reporting of marketing data
Analyse data from all comms channels and report on lower funnel performance
Play an instrumental part in the management of customer communications (including customer data strategy and profiling, communication automation, and leading the marketing team to develop assets and ensure effective and timely delivery)
Key player in the transformation of BnkToTheFuture Digital Customer Journey, working across several functions with multiple stakeholders
Coordinate the day-to-day reporting requirements
Understand BnkToTheFuture brand and commercial objectives and track the performance and ROI of digital platforms against these KPIs
Work with the Marketing Manager to evaluate successes and arrive at key recommendations
Support the Marketing Manager across all digital activities
Proactively work with internal stakeholders and agencies to align activity performance
Proactively investigate new digital ideas for the business
Monitor competitive promotions and events to ensure BnkToTheFuture embraces the latest industry trends and opportunities
Coordinate, execute and report on BnkToTheFuture’s digital outbound activities
Be the go-to person for BnkToTheFuture email marketing activities

Experience managing CRM and other email software campaigns, calendars and agencies
Good understanding of what makes a CRM / email software campaign successful
Excited by and with experience in data analysis and reporting
Thrives in fast-paced work environments with an ability to pivot quickly with moving priorities
Meticulous attention to detail and exemplary organisational skills, with an ability to prioritise
Ambitious, with a ‘can do’ attitude and the ability to find innovative solutions to challenges
A positive track record of solving business challenges using data
Highly competent user of Excel and data analysis
Passion for Financial and banking sector, Bitcoin, Cryptocurrencies and Financial innovation (FinTech)
A confident communicator who can present data to multiple stakeholders and build relationships outside of their immediate team
Shares BnkToTheFuture’s company cultural fit - you work hard, committed, go over and above the call of duty, demonstrate flexibility and truly are passionate and care about your input within your team and the company as a whole.
High level of technical competency.