About the role

Senior Product Marketing Manager shaping positioning, customer evidence, and go-to-market strategy for Booxi's retail experience platform. Influencing product packaging, launches, and Sales and CS enablement.

Responsibilities

Establish the product marketing function at Booxi
Set standards, document learnings, and create the conditions for the function to grow with the company
Conduct customer interviews, store visits, Sales and CS calls, and win/loss analyses
Build trusted relationships with customers, Sales, CS, and Product
Refine positioning against the status quo, vertical by vertical, from the Sales pitch to website pages
Develop the pitch, vertical-specific narratives, and launches based on real customer scenarios
Represent the voice of the market in product and commercial decisions, including product development, naming, packaging, and pricing
Lead the GTM roadmap with Product, including the launch level, timing, and target market for each release
Equip Sales and CS with AI-powered product enablement materials
Measure the impact of fieldwork and make it visible across the company

6+ years of B2B experience, including substantial experience understanding a market and telling its story through product marketing, consulting, research, or analysis
You have personally conducted customer research that influenced positioning or a business decision
You have evolved positioning or messaging based on what you heard in the field and sustained it over time
You have created a pitch that Sales teams adopted and use in customer meetings
You know how to tell a compelling story to both Sales teams and retail executive committees
You have influenced a product or commercial decision without having direct authority
You work with AI every day
Excellent written and verbal communication skills in both French and English
(Asset) Experience in retail—retail chains, brands, or retail tech