Marketing Assistant Intern supporting campaigns, content, events, analytics, and AI workflows. Gaining hands - on experience with Sales, Marketing, and Customer Success teams.
About the role
- Marketing Manager driving demand generation, campaigns, and events for TestAssure’s cloud-based workforce management testing platform. Connecting marketing programs to pipeline and brand awareness.
Responsibilities
- Execute and optimize integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness
- Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up
- Support brand marketing efforts, including messaging consistency, content development, and campaign creative
- Contribute to product marketing initiatives such as launches, sales enablement content, and positioning
- Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events
- Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation
- Track, analyze, and report on campaign performance and ROI
- Manage vendor and event budgets, timelines, and deliverables
- Report to the Director of Marketing
- Work closely with sales, partnerships, customer success, and leadership to bring TestAssure's story to the market
Requirements
- 5+ years of B2B marketing experience, with a strong track record in demand generation
- Hands-on experience managing campaigns, webinars, and conferences/trade shows
- Experience with HubSpot (or a comparable marketing automation platform)
- Strong project management skills — able to juggle multiple campaigns and deadlines independently
- Comfort working cross-functionally with sales, partners, customer success, and leadership
- Clear, effective writing and communication skills
- Data-informed approach to evaluating and improving campaign performance
- A generalist mindset and comfort with hands-on execution
- Willingness to travel occasionally (approximately 10–25%) for conferences, trade shows, and staff meetings
- Experience building and managing paid ad campaigns
- Experience with partner or channel marketing programs
- Familiarity with brand and product marketing fundamentals (positioning, messaging, launches)
- Experience marketing to enterprise or HRIS/HR technology buyers
- Workforce management (WFM) industry experience is not required
Benefits
- High-autonomy, high-impact role
- Low egos
- PE-backed remote team
- Health insurance
- 401(k) employee match
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No Education Requirement
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