Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
About the role
- Lead Creative, Brand & Experience at Caseware developing high-quality creative and integrating AI-driven innovation for brand initiatives. Collaborate with a diverse team to optimize creative effectiveness.
Responsibilities
- Lead the development and delivery of high-quality creative across digital, campaigns, events, and brand initiatives
- Ensure all creative outputs align with brand standards, messaging, and strategic objectives
- Translate complex business and product concepts into compelling visual and narrative experiences
- Act as a brand guardian and innovator, ensuring consistency while continuously evolving how we show up
- Integrate AI tools into the creative workflow (generative design, content automation, ideation)
- Identify opportunities to improve speed, scale, and personalization through AI
- Stay ahead of emerging technologies and bring forward new ways of working
- Leverage performance data, audience insights, and analytics to inform creative direction
- Partner with the broader marketing organization to optimize creative effectiveness
- Lead, mentor, and inspire a team of designers, producers, and external partners
- Build a high-performing creative function that balances craft, speed, and scalability
- Optimize tools, systems, and workflows that support creative production
Requirements
- 8+ years of experience in creative services, design leadership, or creative operations
- Proven ability to lead creative teams in a fast-paced, multi-stakeholder environment
- Strong understanding of AI tools and their application in creative workflows
- Experience using data and performance insights to guide creative decisions
- A balance of strategic thinking and hands-on execution
- Excellent communication and stakeholder management skills
Benefits
- Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
- We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
- Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
- We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
- We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
- Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
- We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
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Degree requirement
No Education Requirement
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