Creative Lead managing paid social strategies and creative team performance at Bree. Focused on metrics and driving revenue growth in the fintech space.
About the role
- Creative Strategist responsible for developing innovative ad strategies in the gambling sector. Collaborating with a global team, leveraging AI tools for performance optimization while enjoying fully remote work.
Responsibilities
- Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns in casino, sweepstakes, and crypto verticals
- Use AI tools (ChatGPT, Claude) to rapidly summarise insights, spot trends, and scale research output
- Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights
- Write clear, fast, and actionable creative briefs for designers and video editors (UGC, static, video)
- Translate data and research into strong creative direction, including audience context, platform nuances, and success metrics
- Track and analyse creative performance (CTR, CPA, ROAS, hook rate, hold rate) with FTD CPA as the primary KPI
- Review ad-level performance in Meta Ads Manager, TikTok Ads Manager, and analytics platforms
- Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks
- Continuously iterate and scale winning creatives using performance learnings and generative AI tools
- Collaborate closely with designers, editors, and media buyers to align creative execution with campaign goals
- Present creative strategies, test results, and performance insights clearly to internal stakeholders
Requirements
- 3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side)
- Proven track record of creating profitable ads with measurable ROAS and CPA improvements
- Strong experience managing Meta ads (Facebook, Instagram) creative strategy
- Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing - you use AI to move faster
- Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar)
- Excellent creative brief writing and communication skills
- Data-driven mindset with the ability to interpret performance metrics
- Solid understanding of creative testing methodologies (A/B testing, hooks, formats, angles)
- Strong copywriting skills for ad copy, headlines, hooks, and scripts
- Experience with competitor research and market analysis using spy tools (Meta Ad Library, Foreplay, MagicBrief)
- Self-starter who works autonomously - no hand-holding required
- Ability to thrive in a fast-paced, deadline-driven environment
Benefits
- A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
- An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects)
- Build an organisation that continues to diversify its portfolio
- Personal responsibility with a ton of autonomy
- 33 free paid days
- Market-leading remuneration and bonuses available
- An international team with over 35 nationalities
- Fully Remote working (work fully remotely and option for weekly coworker space)
- Additional benefits for permanent employees are available depending on the location
Job title
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Experience level
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Degree requirement
No Education Requirement
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