Performance Creative Strategist creating AI - forward direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend - winning creative.
About the role
- Creative Strategist responsible for developing innovative ad strategies in the gambling sector. Collaborating with a global team, leveraging AI tools for performance optimization while enjoying fully remote work.
Responsibilities
- Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns in casino, sweepstakes, and crypto verticals
- Use AI tools (ChatGPT, Claude) to rapidly summarise insights, spot trends, and scale research output
- Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights
- Write clear, fast, and actionable creative briefs for designers and video editors (UGC, static, video)
- Translate data and research into strong creative direction, including audience context, platform nuances, and success metrics
- Track and analyse creative performance (CTR, CPA, ROAS, hook rate, hold rate) with FTD CPA as the primary KPI
- Review ad-level performance in Meta Ads Manager, TikTok Ads Manager, and analytics platforms
- Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks
- Continuously iterate and scale winning creatives using performance learnings and generative AI tools
- Collaborate closely with designers, editors, and media buyers to align creative execution with campaign goals
- Present creative strategies, test results, and performance insights clearly to internal stakeholders
Requirements
- 3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side)
- Proven track record of creating profitable ads with measurable ROAS and CPA improvements
- Strong experience managing Meta ads (Facebook, Instagram) creative strategy
- Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing - you use AI to move faster
- Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar)
- Excellent creative brief writing and communication skills
- Data-driven mindset with the ability to interpret performance metrics
- Solid understanding of creative testing methodologies (A/B testing, hooks, formats, angles)
- Strong copywriting skills for ad copy, headlines, hooks, and scripts
- Experience with competitor research and market analysis using spy tools (Meta Ad Library, Foreplay, MagicBrief)
- Self-starter who works autonomously - no hand-holding required
- Ability to thrive in a fast-paced, deadline-driven environment
Benefits
- A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
- An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects)
- Build an organisation that continues to diversify its portfolio
- Personal responsibility with a ton of autonomy
- 33 free paid days
- Market-leading remuneration and bonuses available
- An international team with over 35 nationalities
- Fully Remote working (work fully remotely and option for weekly coworker space)
- Additional benefits for permanent employees are available depending on the location
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Performance Creative Strategist for Pearl West, a holding company scaling health, wellness, and pet brands. Developing AI - assisted ad concepts, briefs, and testing roadmaps that drive account spend.
Media buyer and creative strategist owning Meta growth for DTC and eCommerce brands. Researching, directing creative, building landing pages, and managing client performance end to end.
Media buyer and creative strategist owning Meta advertising for DTC and eCommerce brands. Building creative, landing pages, and conversion strategies while managing client relationships and account performance.
Creative Strategist shaping conversion - focused video and image ads for Skinnify’s resistance - based fitness clothing. Leading creative testing, editors, designers, and creator partnerships to scale ecommerce growth.
Senior Creative Strategist creating AI - powered performance ads for Jerry’s car - ownership platform. Owning concepts, production, editing, and optimization across TikTok, Meta, YouTube, and CTV.
Creative Strategist leading strategy and performance creative for fast - scaling DTC skincare and cosmetics brands, managing teams and driving results in a full remote setup.
Creative Strategist building strategic function from scratch for an alternative streetwear label. Focus on translating psychological principles into actionable creative strategies for frequent product drops.
Creative Ad Strategist managing ads across various platforms for The Rundown AI community. Focused on producing, analyzing, and ideating ad strategies powering growth.
Creative Design Lead for TryHackMe shaping visual identity and design systems. Collaborating with teams to enhance brand experience in cyber security education.