Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Senior Director leading demand, product, events, and partner marketing for Cohere’s enterprise AI products. Owning pipeline strategy across global markets and sales channels.
Responsibilities
- Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region
- Own the marketing pipeline number
- Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition
- Set demand strategy across top-of-funnel and bottom-funnel ABM activities
- Manage the Product Marketing lead overseeing positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement
- Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging
- Manage the Events & Partnerships lead and develop partner marketing with cloud, SI, and technology partners
- Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline
- Hold events to a pipeline standard
- Manage and develop three established leads and their teams of approximately 20–35 people
- Set operating cadence with the Chief of Staff, including weekly pipeline reviews, monthly internal QBR-style reviews, and quarterly planning with Finance and RevOps
- Track marketing-sourced and influenced pipeline, conversion, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and sales enablement satisfaction
Requirements
- 15–20+ years in B2B marketing
- At least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
- Demonstrable track record of owning a pipeline number
- Experience managing at least two of demand generation/growth, product marketing, field/events, and partner marketing
- Fluency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tooling
- Experience marketing to technical buyers and selling technical products
- AI/ML, data infrastructure, developer tools, or cloud experience strongly preferred
- Excellent cross-functional leadership with Sales, RevOps, Product, and Finance
- Authorization to work in the country of residence
Benefits
- Weekly lunch stipend of $75/£75 or equivalent in local currency
- Full health and dental benefits
- Separate mental health budget
- RRSP matching, 401K, Pension Scheme
- 100% parental leave top-up for up to 6 months, for either parent
- Annual enrichment benefits covering arts and culture, fitness/wellness, quality time, and workspace improvement
- Education and learning stipend for conferences, courses, and coaching
- 6 weeks of paid vacation (30 working days)
- Budget for traveling to other offices if remote
- Annual company offsite
- Daily lunch program, snacks, and regular community and social events for office-based employees
- Co-working benefit for employees not near an office
- $500 home office stipend
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