Creative Ad Strategist managing ads across various platforms for The Rundown AI community. Focused on producing, analyzing, and ideating ad strategies powering growth.
About the role
- Creative Strategist at a performance marketing agency specializing in e-commerce branding strategies. Leading creative development and collaborating with various teams to enhance brand performance.
Responsibilities
- Lead the development of data-driven briefs for branded ads and User Generated Content (UGC)
- Generate ideas, craft hooks and headlines
- Conduct initial and ongoing research for multiple clients
- Collaborate closely with creative strategists, designers, editors, and media buyers
- Analyze creative performance and foster innovation within the team
- Contribute to client communications and creative pipeline planning
- Stay up-to-date on industry trends and best practices.
Requirements
- Experience applying the principles of creative strategy in an agency setting
- Experience with direct-to-consumer, e-commerce brands
- Foundational understanding of DTC principles and strategies
- Excellent communication and collaboration skills
- Experience with creative analysis in ads managers/Motion/TripleWhale, NorthBeam, Google Data Studio is a bonus
- Strong knowledge of social media advertising best practices
- Passion for staying up-to-date with industry trends and technologies
- Proven track record of developing high-converting social ads
- Understanding of balancing brand and performance objectives.
Benefits
- Inclusive work environment
- Reasonable accommodation for all applicants
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