Creative Strategist at a performance marketing agency specializing in e-commerce branding strategies. Leading creative development and collaborating with various teams to enhance brand performance.
Responsibilities
Lead the development of data-driven briefs for branded ads and User Generated Content (UGC)
Generate ideas, craft hooks and headlines
Conduct initial and ongoing research for multiple clients
Collaborate closely with creative strategists, designers, editors, and media buyers
Analyze creative performance and foster innovation within the team
Contribute to client communications and creative pipeline planning
Stay up-to-date on industry trends and best practices.
Requirements
Experience applying the principles of creative strategy in an agency setting
Experience with direct-to-consumer, e-commerce brands
Foundational understanding of DTC principles and strategies
Excellent communication and collaboration skills
Experience with creative analysis in ads managers/Motion/TripleWhale, NorthBeam, Google Data Studio is a bonus
Strong knowledge of social media advertising best practices
Passion for staying up-to-date with industry trends and technologies
Proven track record of developing high-converting social ads
Understanding of balancing brand and performance objectives.
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