Director leading enterprise data governance, catalog, quality, and AI readiness for CBC/Radio - Canada’s public service media organization. Hybrid role guiding governance programs, councils, stakeholders, and data teams.
About the role
- Architects and builds AI-native creative production systems for omnichannel retail at CSC Generation. Leads end-to-end processes to enhance creative output and operational efficiency.
Responsibilities
- Design and implement AI-native workflows for image, video, copy, resizing, versioning, QA, approvals, and deployment.
- Build the full pipeline from brief to prompt to asset to review to launch — starting with your own hands before scaling through others.
- Establish standards for prompts, references, model selection, asset naming, storage, metadata, and quality control.
- Create reusable templates, playbooks, and automations so brands can scale output without rebuilding the system every time.
- Train internal teams to operate within those systems rather than relying on one-off heroics.
- Produce and direct AI-generated creative that meets brand standards and holds up next to traditionally produced work.
- Push for photoreal, commercially usable output rather than obvious AI-looking artifacts.
- Develop workflows for product imagery, concepting, lifestyle scenes, motion, and derivative asset generation across channels.
- Make deliberate decisions about when to use AI-only workflows, hybrid human-plus-AI workflows, or traditional production based on quality and brand risk.
- Build systems that generate creative variants for testing across paid social, display, email, landing pages, and other growth channels.
- Partner with performance marketing and growth teams to connect creative concepts to test design, campaign structure, naming, routing, and readouts.
- Increase testing throughput without destroying learning quality.
- Develop segmentation-aware creative workflows that tailor concepts, formats, hooks, or offers to different audiences while staying within legal, platform, and brand guardrails.
- Work closely with growth, performance marketing, ecommerce, merchandising, brand, and leadership teams to identify and remove creative bottlenecks slowing growth.
- Translate emerging tools into practical operating leverage instead of trend-chasing.
- Stay hands-on enough to ship the first wins yourself while building infrastructure others can use.
- Act as both function owner and dangerous builder: set the bar, build the system, and prove it in live work.
Requirements
- 7+ years of experience spanning creative production, performance creative, design systems, automation, or AI-enabled content workflows.
- Clear evidence of building end-to-end creative systems — not just using AI tools ad hoc or running isolated experiments.
- Strong creative taste and quality bar, especially for imagery that must feel premium and commercially usable.
- Hands-on experience with generative image, video, and copy tools, including prompt design, reference control, iteration strategy, and QA.
- Proven ability to move from concept to shipped workflow, with evidence that the system improved output quality, throughput, cost, or testing velocity.
- Experience building creative workflows that connect to paid media testing, performance measurement, or experimentation systems.
- Ability to produce or direct photoreal creative output that minimizes obvious AI artifacts.
- Strong operator mindset: you can architect systems, personally execute, and raise the standard for others.
- Comfort working across creative, technical, and growth stakeholders without needing a large team beneath you.
Benefits
- Paid time off policies
- 401(k) match
- Medical/dental/vision and a variety of supplemental policies
- Employee discounts across our portfolio of brands
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Degree requirement
No Education Requirement
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