Events Specialist planning regional and national events for Canadian law firm McCarthy Tétrault. Managing vendors, budgets, logistics, guest lists, and post - event analysis.
About the role
- Senior Event Marketing Contractor owning third-party event strategy and execution. Driving brand, pipeline, and executive engagement for Federato’s AI-native insurance platform.
Responsibilities
- Develop event strategies aligned with marketing, sales, and company goals
- Evaluate event opportunities and present data-backed recommendations
- Expand the portfolio beyond standard conference sponsorships through new formats, experiential moments, and differentiated sponsorship concepts
- Lead event programs end to end, owning plans, timelines, budgets, logistics, run of show, and results
- Negotiate sponsorships, booth packages, and vendor contracts
- Manage production partners, agencies, and external vendors
- Build relationships with conference organizers and industry partners
- Create processes, templates, and playbooks to scale execution
- Partner with sales, customer success, marketing, product, and executive leadership on event alignment
- Lead sales and customer success enablement, including pre-event planning, onsite readiness, meeting coordination, and follow-up strategy
- Own portfolio reporting for pipeline influence, engagement, attendance, lead quality, and ROI
- Surface insights and maintain feedback loops across sales, marketing, and leadership to improve performance
Requirements
- 5+ years of event marketing experience, ideally in B2B SaaS
- Proven ownership of complex third-party and field event portfolios, including tiered conference strategies
- Strategic thinking and ability to translate goals into executable plans
- Exceptional project management across multiple simultaneous workstreams
- Experience managing significant budgets, contracts, and vendors
- Strong negotiation skills
- Deep understanding of how events support sales and pipeline
- Data-driven; comfortable with dashboards, metrics, and reporting
- Collaborative communication and cross-functional influence
- Strong creative instincts balanced with disciplined execution
- Proactive, solution-oriented, high ownership in a fast-paced, scaling environment
- Uses AI in day-to-day work and continuously learns evolving tools
Benefits
- Path to full-time employment
- Flexible hours, with additional hours possible during travel weeks
- Remote work
- Approximately 40% travel
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