Events Marketing Manager building Fellow's B2B events program across conferences, webinars and executive dinners. Driving pipeline, event ROI and sales follow - up with AI and HubSpot.
About the role
- Events Specialist planning regional and national events for Canadian law firm McCarthy Tétrault. Managing vendors, budgets, logistics, guest lists, and post-event analysis.
Responsibilities
- Organize event kick-off meetings with key stakeholders and Clients and Markets leads
- Confirm strategic objectives, target audiences, timing, themes, program format, layouts, and speakers
- Develop targeted guest lists with stakeholders, Clients and Markets leads, CRM, and legal assistants
- Manage vendor and supplier relationships and negotiate contracts
- Research and select venues, seating arrangements, and floorplans
- Confirm, submit, track, code, and manage event budgets and expenses
- Develop timelines and workback schedules
- Draft, code, and circulate invitations
- Track RSVPs and final attendance
- Oversee registration management and onsite hosting teams
- Liaise with A/V, Catering, and Conference Services
- Create program materials
- Research and select gifts and décor
- Maintain comprehensive event summaries and monitor program health
- Produce pre- and post-event reports tracking attendance, budget, opportunities, and successes
- Analyze ROI and recommend future-event best practices
- Provide regular event updates to key stakeholders and Clients and Markets professionals
- Update the firm’s intranet, external website, and Salesforce event campaigns
- Contribute to Clients and Markets and national Client Events team initiatives and special projects
Requirements
- Minimum of five to seven years’ experience in major event planning in corporate, hospitality and/or not-for-profit environments
- Post-secondary education in business, marketing, communications, and/or a diploma in event planning
- Experience in legal or professional services firms an asset
- Professional designation an asset
- Superior organizational skills and ability to handle many projects concurrently
- Ability to convey professional maturity and a “business oriented” approach
- Ability to develop strong professional relationships
- High level of initiative, attention to detail, and excellent follow-up skills
- Flexibility to work extra hours during peak periods, and regularly outside of normal business hours
- Bilingualism (French and English) is an asset
- Experience with Pardot, Salesforce or other CRM software an asset
Benefits
- Outstanding benefits from day one, including insurance premiums paid by the Firm
- Wellness and technology reimbursements
- Competitive compensation
- Paid overtime
- Generous time off
- A day off to volunteer
- A day off for your birthday
- Professional development and growth opportunities
- Two-way feedback culture
- Strong community involvement
- Commitment to equity, diversity and inclusion
- Collaborative, cohesive culture
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