Events Specialist planning regional and national events for Canadian law firm McCarthy Tétrault. Managing vendors, budgets, logistics, guest lists, and post - event analysis.
About the role
- Events Executive growing Phorest’s salon and medspa software business through North American conferences, partnerships, and campaigns. Coordinating event logistics, content, CRM leads, and marketing performance.
Responsibilities
- Plan and deliver medspa conferences, trade shows, webinars, partner events, and regional marketing activities
- Coordinate end-to-end event logistics, including materials, shipping, scheduling, vendor communication, setup, and on-site execution
- Work with skincare brands, device manufacturers, and professional associations on joint events, webinars, and co-marketing initiatives
- Support targeted marketing campaigns and gifting initiatives for medspa owners and decision-makers
- Ensure leads from events and partnerships are accurately captured and followed up promptly
- Support post-event reporting and evaluation
- Coordinate marketing campaigns across email, social media, digital advertising, and events
- Adapt campaigns and messaging for the North American medspa audience
- Manage campaign timelines, materials, and deliverables
- Track campaign performance and identify improvements
- Create and distribute blog posts, customer stories, newsletters, social media posts, and promotional materials
- Deliver partner webinars, educational resources, and marketing initiatives
- Collaborate with design and content specialists on marketing materials
- Coordinate updates to medspa website content and landing pages
- Monitor medspa industry trends, competitors, and customer needs
- Create, schedule, and test email campaigns
- Maintain accurate CRM data, track leads, and measure campaign effectiveness
- Monitor event engagement, leads generated, and conversion rates
- Help manage event and marketing budgets, expenses, campaign assets, and reporting
- Improve event and marketing processes and efficiency
Requirements
- 1–3 years of experience in events, marketing, or a related field, ideally within a SaaS, B2B, or similarly fast-paced environment
- Experience planning or supporting conferences, trade shows, corporate events, or marketing campaigns, including coordinating logistics and working with vendors or partners
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Good understanding of digital marketing channels, including email, social media, paid advertising, and SEO
- Familiarity with Salesforce, HubSpot, Google Analytics, or similar marketing and CRM platforms
- Confidence using Google Workspace, Microsoft Office, and Canva or similar design platforms
- Proactive, flexible approach and ability to solve problems when priorities or event requirements change
- Willingness and ability to travel across North America for conferences, trade shows, partner events, and other industry activities, including event setup and on-site coordination
- Experience in medspa, aesthetics, skincare, beauty, wellness, or healthcare technology industries is an advantage
- Experience working with industry partners or supporting co-marketing campaigns is an advantage
- Knowledge of Account-Based Marketing or targeted B2B lead generation campaigns is an advantage
- Understanding of the US medspa market and the needs of medspa owners, clinicians, and practice managers is an advantage
Benefits
- Fully employer-paid Medical, Dental, Life, AD&D, Short Term Disability, and an EAP
- Wellness perks
- Optional 401(k)
- Optional upgraded insurance options
- In-house Learning and Development/Business coach
- Online learning resources including LinkedIn Learning
- Regular social events
- Employee Resource Groups, clubs, societies, or groups
- 25% of the company is owned by Phoresters
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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