Instacart Ads product marketing director leading a team and building scalable advertising go - to - market strategies. Shaping product narratives, launches, advertiser education, and roadmap influence for Instacart's grocery platform.
About the role
- Head of GTM commercializing FirstPrinciples’ AI products for scientific discovery. Building go-to-market strategy, customer pipeline, sales systems, and adoption across research organizations.
Responsibilities
- Build the commercial function from the ground up, testing and refining the ICP, messaging, sales process, and go-to-market motion
- Define and own the go-to-market strategy and build relationships and pipeline across commercial R&D teams, industry researchers, research groups, national laboratories, and emerging customer segments
- Own the end-to-end commercial lifecycle from prospecting and qualification through discovery, demos, proposals, and close
- Lead strategic outreach and early customer development while building repeatable approaches for reaching physicists and research leaders
- Conduct technically credible discovery conversations and product demos connecting research goals to product use cases
- Help prospective customers structure pilot plans, establish success criteria, and build confidence in platform adoption
- Navigate scientific, technical, administrative, procurement, and leadership stakeholders
- Define and build systems for outreach, qualification, account planning, CRM management, forecasting, and pipeline management
- Work with Research Partners on handoff from commercial agreement to onboarding, usage, and long-term adoption
- Bring market feedback, objections, and emerging use cases to product, research, and engineering
- Own pipeline, conversion, and revenue goals while helping define the early sales playbook
- Partner with leadership on ICP definition, positioning, packaging, pricing, and go-to-market priorities
Requirements
- Strong background in physics or a closely related scientific field
- Experience building or leading an early-stage go-to-market, enterprise sales, business development, scientific commercialization, or similarly complex commercial motion
- Genuine interest in commercial work and motivation to help scientific products reach researchers
- Comfortable initiating conversations, prospecting into new organizations, and building relationships from the ground up
- Ability to understand complex research goals and translate technical capabilities into clear, credible value
- Strong communication skills for discovery conversations and product demonstrations
- Persistence, high organization, follow-through, and accountability for measurable commercial outcomes
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