Marketing Intern supporting BOLD Magazine’s digital campaigns, social media, SEO, and email marketing. Creating content, researching markets, and tracking campaign performance.
About the role
- Lifecycle Marketer driving email, SMS, segmentation, and retention campaigns for Fittes, a Toronto product design company. Optimizing customer lifecycle performance through testing and analytics.
Responsibilities
- Own the customer inbox and phone across email, SMS, and automated flows
- Drive email and SMS campaigns and automation flows end-to-end
- Track open rate, click rate, order placement, and retention outcomes
- Build and refine segmentation strategy and maintain clean CRM lists and contact data
- Write campaign briefs aligning sales, creative, and marketing
- Support Loyalty & Rewards campaign execution and B2B/Trades retention touches
- Plan and run A/B tests on messaging, creative, and send strategy
- Turn campaign data into actionable recommendations for stakeholders
- Monitor new automation and CRM tools and features for testing
- Maintain accurate dashboard reporting on campaign and program effectiveness
- Maintain the marketing calendar and report progress
- Contribute input to quarterly marketing plans
- Keep messaging on-brand across all channels
- Partner closely with and report to the E-Commerce Manager on retention strategy
Requirements
- 3+ years hands-on experience in CRM or lifecycle marketing
- Comfortable owning campaigns from idea to inbox independently
- Fluency with data, segmentation, click-through, and retention curves
- Klaviyo (Intermediate)
- Business Intelligence (BI) Software (Intermediate)
- CRM Software (Intermediate)
- Relational Databases (Intermediate)
- Web Analytics (Advanced)
- Shopify (Developing)
- Figma (Developing)
- Google Suite (Advanced)
- Canva (Intermediate)
- A/B Testing Tools (Intermediate)
- Claude, ChatGPT, and other AI tools
Benefits
- Pay-for-performance profit-sharing bonus structure
- Super-immersive learning environment and career development opportunity
- Flexible and inclusive benefits including HSA
- Employee Stock Option Plan
- Hybrid work structure
- Open concept, bright, dog-friendly office
- Strict “No email/slack on phones” policy
- “No email/slack outside of office hours” policy
- Fully stocked kitchen with snacks and fresh fruit
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Degree requirement
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