Creative Design Lead for TryHackMe shaping visual identity and design systems. Collaborating with teams to enhance brand experience in cyber security education.
About the role
- Creative Strategist defining and guiding marketing campaigns at Fortis Games. Collaborating with various teams to enhance user acquisition and brand connection.
Responsibilities
- Define and drive the creative direction behind marketing and user acquisition campaigns
- Transform gameplay features, audience insights, and performance data into compelling creative concepts
- Collaborate with marketing, creative production, and product teams to ensure strategic alignment
- Develop data-informed creative strategies for user acquisition, growth, and store presence
- Analyze creative performance metrics and extract actionable insights to improve results
- Define testing frameworks and creative experimentation roadmaps
- Collaborate closely with producers, artists, and technical teams to align execution with strategy
- Monitor competitor creatives, platform trends, and emerging formats
Requirements
- Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy roles
- Strong understanding of performance marketing principles and creative testing methodologies
- Ability to interpret data and translate insights into actionable creative direction
- Excellent storytelling, copywriting, and communication skills
- Experience writing creative briefs and guiding production teams
- Strong organizational skills with the ability to manage multiple initiatives simultaneously
- Collaborative mindset and comfort working cross-functionally
- Strategic thinker who balances creativity with measurable outcomes
- Experience in mobile games, live service products, or performance-driven environments is highly valued
- Familiarity with major ad platforms and their creative best practices
- Understanding of player motivations and behavioral segmentation
- Experience using analytics or creative reporting tools
- Interest in leveraging AI tools to enhance creative ideation, testing, and iteration workflows
Benefits
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
- Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming.
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