Category Manager analyzing Canadian CPG data, shopper insights, and retail performance for Freudenberg Household Products. Developing recommendations for sales, marketing, eCommerce, and customer reviews.
Responsibilities
Provide standard Canadian reporting and continuously enhance deliverables based on internal team and customer feedback
Analyze and summarize POS data and key insights from Scintilla/Retail Link, Nielsen, Circana, and other data sources
Partner with the commercial team to develop sell-in and sell-through analytics
Support eCommerce and omnichannel performance reporting and analysis
Oversee regular distribution of category and shopper insights to internal teams
Develop insights and recommendations supporting selling stories, customer line reviews, business reviews, and Category 101
Present insights externally with confidence and persuasion
Assist sales and marketing functions with pre-to-post promotion assessment
Investigate business issues using sales data, identify root causes, and provide recommendations
Support innovation and competitive tracking initiatives through guidance on category, segment, and item assortment and performance
Requirements
Ability to work from own home office in the Greater Toronto Area and travel as business needs require within Canada and the United States
Bachelor's degree in Business Administration, Finance, Statistics/Analytics, Marketing, or another relevant field preferred
4+ years of experience in analytics, category management, insights, or sales operations within a CPG company or national retailer
Experience working with third-party data or insights suppliers such as Nielsen, Circana, Numerator, or dunnhumby preferred
Familiarity with customer portals and analytics tools such as Scintilla/Retail Link and/or Stackline
Advanced MS Suite proficiency
Strong analytical and critical-thinking skills
Ability to translate data into actionable insights, business recommendations, and clear, compelling presentations
Ability to communicate with confidence in a clear, concise, and professional manner across all levels of the organization
Ability to work independently while effectively collaborating across cross-functional teams
Ability to manage complex projects and deliver results efficiently
Ability to adapt quickly to changing market conditions and business needs
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