Senior Brand Manager shaping pro - focused brand strategy for Thumbtack’s home - services marketplace. Leading positioning, insights, creative direction, and AI - enabled brand content.
About the role
- Global marketing manager shaping brand, content and social strategy for Ignition’s revenue and billing automation platform. Leading narratives, editorial direction, agencies, AI workflows and cross-functional alignment.
Responsibilities
- Own strategic direction across brand communications, content marketing, and social and brand presence
- Shape Ignition’s strategic market narrative and translate business priorities into external stories
- Maintain consistency of brand voice, tone and messaging across content, PR and social
- Support executive communications and thought leadership
- Lead global editorial strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other content
- Develop strategic briefs, angles and editorial direction for agencies and freelancers
- Oversee hero content and ensure it supports brand-building and demand-generation priorities
- Review and approve externally facing content
- Review product messaging for accuracy and partner with Product Marketing on positioning, claims and launch messaging
- Lead Ignition’s global social presence, executive social and employee advocacy initiatives
- Direct agency and freelancer work and orchestrate AI-enabled workflows
- Partner with Product Marketing, Demand Generation, Design, Customer Marketing, Product and Sales
- Prioritize requests across campaigns, regions and stakeholders
- Use content, social and campaign performance data to improve quality, distribution and business impact
- Evaluate market resonance, content reuse, engagement, pipeline influence and strategic business impact
Requirements
- Strong editorial judgment and storytelling instincts
- Experience building content strategies supporting brand, demand and customer education
- Ability to shape narratives, develop briefs and guide content from idea through launch
- Strong understanding of brand voice, messaging and product positioning
- Experience managing agencies, freelancers or external partners
- Comfort reviewing and improving AI-generated content
- Ability to prioritize competing requests across stakeholders, teams and regions
- Strong cross-functional collaboration skills
- Confidence balancing creative quality with business outcomes
- Pragmatic, hands-on mindset when needed
- 8+ years of experience in content marketing, editorial strategy, brand communications or integrated marketing
- Experience in B2B SaaS, technology, fintech, accounting, professional services or related industry preferred
- Proven ability to develop and execute content strategies across multiple channels and formats
- Experience managing agency or freelancer relationships
- Strong writing, editing and communication skills
- Experience working with Product Marketing, Demand Generation, Design, Sales, Product and Customer Marketing teams
- Strong experience with AI-enabled marketing or content workflows
- Ability to interpret performance data and translate insights into action
Benefits
- Equal opportunity employer
- Recruitment-process accommodations and alternative-format materials available
- AI-enabled recruitment tools used responsibly without replacing human decision-making
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Degree requirement
No Education Requirement
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